Sales & Marketing Manager
Roofings Group
Uganda
Full time
Sales & Marketing
Posted: Aug 17, 2026
1 month ago
Deadline: Sep 15, 2026
(Expired)
101 views
Job Description
Location: Uganda
Job Type: Full Time
Department: Sales & Marketing
Reporting To: Group Sales & Marketing Manager
Supervises: Assistant Sales Managers and Sales Executives
Application Deadline: 15th September 2026 at 5:30 PM (EAT)
About Roofings Uganda
Roofings Uganda is a leading manufacturing and business organization in Uganda, serving customers across various sectors through a wide range of products and solutions. The company is seeking an experienced and results-oriented Sales & Marketing Manager to strengthen its sales performance, expand market opportunities, manage customer relationships, and drive effective marketing initiatives.
Job Summary
The Sales & Marketing Manager will be responsible for developing and implementing sales and marketing strategies that support revenue growth, profitability, customer acquisition, market expansion, and strong brand positioning.
The successful candidate will lead the sales and marketing team, manage dealer and distributor relationships, identify new business opportunities, monitor sales performance, coordinate marketing campaigns, and work closely with other departments to ensure efficient order fulfillment and customer satisfaction.
Key Responsibilities
1. Sales Strategy and Business Growth
- Develop and implement sales strategies to achieve company sales targets and profitability objectives.
- Identify new business opportunities, markets, customer segments, and revenue streams.
- Develop strategies for market expansion and increased product penetration.
- Develop pricing strategies and sales promotions to improve market competitiveness.
- Support product launches and the introduction of new products into the market.
2. Sales Team Leadership
- Lead and supervise sales teams to ensure achievement of individual and departmental KPIs.
- Set departmental objectives and monitor team performance.
- Recruit, train, mentor, and evaluate sales and marketing staff.
- Promote teamwork, accountability, discipline, and a customer-focused culture.
- Provide coaching and guidance to Assistant Sales Managers and Sales Executives.
3. Customer and Dealer Management
- Manage and expand dealer, distributor, corporate, contractor, and key customer networks.
- Build and maintain strong relationships with customers and strategic stakeholders.
- Negotiate contracts, pricing, and business agreements with key clients and partners.
- Ensure excellent customer service and effective after-sales support.
- Identify opportunities to increase customer retention and repeat business.
4. Marketing and Brand Management
- Develop and implement marketing plans and promotional strategies.
- Coordinate advertising campaigns, digital marketing activities, brand promotions, and trade exhibitions.
- Strengthen company brand visibility and market positioning.
- Oversee the development of marketing materials, social media content, and product communications.
- Monitor marketing campaign performance and assess return on investment (ROI).
5. Market Research and Competitor Analysis
- Conduct market research to identify customer needs and emerging market trends.
- Monitor competitor activities, pricing, products, and market positioning.
- Identify opportunities for business growth based on market intelligence.
- Provide management with recommendations based on market and competitor analysis.
6. Sales Performance and Reporting
- Monitor sales performance against targets and departmental KPIs.
- Prepare regular sales forecasts and performance reports.
- Prepare monthly, quarterly, and annual sales and marketing reports.
- Analyse sales data and recommend corrective actions where necessary.
- Track marketing campaign performance and business results.
7. Operations and Cross-Departmental Coordination
- Coordinate with production, logistics, procurement, and finance teams to ensure smooth order fulfillment.
- Monitor stock movement and product availability to support sales operations.
- Help resolve customer issues relating to orders, deliveries, pricing, and product availability.
- Ensure sales activities comply with company policies, procedures, and brand standards.
Academic Qualifications
Applicants should have:
- A Bachelor's degree in Marketing, Business Administration, Sales Management, or a related field.
- Professional marketing qualifications are an added advantage.
Required Experience
- 5–8 years of experience in sales and marketing.
- At least 3 years of experience in a managerial or supervisory sales and marketing position.
- Proven track record of achieving sales growth and managing successful teams.
- Experience in business development, customer relationship management, and market expansion is highly desirable.
Key Skills and Competencies
Sales and Negotiation Skills
Ability to develop sales opportunities, negotiate commercial agreements, close deals, and consistently achieve sales targets.
Leadership and Team Management
Ability to lead, motivate, coach, develop, and evaluate sales and marketing teams while maintaining accountability for results.
Strategic Planning
Ability to develop long-term sales and marketing strategies aligned with business objectives.
Business Development
Strong ability to identify new markets, customers, partnerships, and revenue opportunities.
Marketing and Brand Management
Understanding of marketing campaigns, promotions, digital marketing, brand positioning, and customer communication.
Customer Relationship Management
Ability to establish and maintain strong relationships with customers, dealers, distributors, contractors, and corporate clients.
Analytical and Problem-Solving Skills
Ability to analyse sales data, market trends, customer information, and competitor activities to make informed business decisions.
Financial and Commercial Awareness
Understanding of pricing, profitability, sales margins, budgets, ROI, and other commercial considerations.
Communication and Interpersonal Skills
Excellent written and verbal communication skills, with the ability to work effectively with customers, employees, management, and external stakeholders.
What Employers May Look for in a Sales & Marketing Manager
Candidates can strengthen their applications by demonstrating measurable achievements such as:
- Percentage increase in sales revenue.
- Number or value of new customers acquired.
- Successful market expansion.
- Growth in dealer or distributor networks.
- Achievement of sales targets.
- Successful product launches.
- Improvement in customer retention.
- Marketing campaign ROI.
- Team size managed and developed.
- Major contracts or business accounts secured.
CV Tips for the Sales & Marketing Manager Position
1. Use a Strong Professional Profile
Your CV should begin with a concise profile highlighting your years of experience, management experience, sales achievements, business development expertise, and industry knowledge.
2. Highlight Management Experience
Clearly demonstrate experience managing sales teams, setting KPIs, conducting performance reviews, coaching employees, and achieving departmental targets.
3. Quantify Your Achievements
Avoid listing responsibilities only. Use measurable results.
Example:
Instead of:
Responsible for managing the sales team.
Write:
Led a team of 15 sales executives and increased annual sales revenue by 28% through targeted market expansion and improved customer acquisition strategies.
4. Highlight Relevant Skills
Include keywords such as:
Sales Management, Sales Strategy, Marketing Management, Business Development, Market Expansion, Customer Relationship Management, Negotiation, Team Leadership, Brand Management, Digital Marketing, Sales Forecasting, Market Research, Competitor Analysis, Pricing Strategy, KPI Management and Strategic Planning.
5. Tailor Your CV
Ensure your CV directly matches the Roofings Uganda requirements. Put your most relevant sales, marketing, leadership, and business development experience prominently on the first page.
6. Keep Your CV Professional
Use a clear structure with:
- Professional Summary
- Key Skills
- Professional Experience
- Major Achievements
- Education
- Professional Certifications
- Additional Skills
- References
Interview Tips for the Sales & Marketing Manager Position
1. Prepare for Sales Strategy Questions
Be ready to explain how you would increase sales, enter a new market, grow a dealer network, or recover declining sales.
2. Prepare Examples of Your Achievements
Use specific examples showing how you:
- Increased revenue.
- Won major customers.
- Expanded into new markets.
- Improved team performance.
- Negotiated important contracts.
- Successfully launched products.
3. Understand KPIs
Be familiar with sales and marketing KPIs such as:
- Revenue growth
- Sales volume
- Gross margin
- Customer acquisition
- Customer retention
- Conversion rate
- Market share
- Sales pipeline
- Average order value
- Marketing ROI
4. Demonstrate Leadership
Expect questions about managing underperforming employees, motivating sales teams, resolving conflicts, setting targets, and managing pressure.
5. Understand the Market
Research Roofings Uganda, its products, customers, competitors, distribution channels, and market opportunities before attending the interview.
6. Prepare for Scenario Questions
You may be asked:
"What would you do if sales declined by 20% in one quarter?"
A strong answer should demonstrate your ability to analyse the cause, review sales data, assess market conditions, consult the sales team, identify gaps, develop corrective strategies, and monitor results.
Cover Letter Tips
Your cover letter should be targeted specifically to the Sales & Marketing Manager position.
What to Include
Opening: Clearly state the position you are applying for.
Professional Background: Briefly explain your sales and marketing management experience.
Achievements: Highlight two or three measurable achievements relevant to the position.
Leadership: Demonstrate your ability to manage and develop sales teams.
Business Development: Explain your experience growing markets, acquiring customers, managing dealers, or increasing revenue.
Company Interest: Explain why you are interested in contributing to Roofings Uganda.
Closing: Express your willingness to attend an interview and discuss your suitability for the role.
Cover Letter Example Focus
A strong applicant could mention experience in sales strategy, business development, team leadership, dealer management, customer relationship management, market expansion, negotiation, marketing campaigns, and achieving revenue targets.
How to Apply
Applicants should submit:
- Application letter
- Updated CV
- Academic documents
Combine all documents into one PDF and send the application to:
Email: hr@roofingsgroup.com
Applications should be addressed to the:
Senior Human Resources Manager
Deadline: 15th September 2026 at 5:30 PM (EAT).
Applications are reviewed on a rolling basis, and the vacancy may close before the stated deadline. Only shortlisted candidates will be contacted.
Important Recruitment Notice
Roofings Group states that its recruitment process is transparent and merit-based. Selection is based on qualifications, experience, and suitability for the position. Applicants should not make any payment in connection with recruitment.
Application Checklist
- [ ] Bachelor's degree in Marketing, Business Administration, Sales Management, or related field
- [ ] 5–8 years' sales and marketing experience
- [ ] At least 3 years' managerial experience
- [ ] Strong sales and negotiation skills
- [ ] Business development experience
- [ ] Team leadership experience
- [ ] Marketing and brand management skills
- [ ] Updated CV
- [ ] Application letter
- [ ] Academic documents
- [ ] Combine documents into one PDF
- [ ] Submit before 15th September 2026 at 5:30 PM (EAT)
About Company
Roofings Group
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This job has expired
The application deadline has passed.
Deadline was: Sep 15, 2026
Apply via Email
Send your application to:
hr@roofingsgroup.com
Include CV and cover letter
Use job title as subject
Note: This job has expired.
Job Overview
- Job Type: Full time
- Experience Level: Intermediate
- Education Level: Bachelors
- Vacancies: 1
- Category: Sales & Marketing
- Location: Uganda
- Application: via Email
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