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True North Uganda

SALES EXECUTIVE

True North Uganda

Uganda Part time Sales & Marketing
Posted: Aug 11, 2026 1 month ago 63 views

Job Description

 
SALES EXECUTIVE – TRUE NORTH UGANDA
Location: Kampala, Uganda
Job Category: Sales / FMCG
Employment Type: Full Time
Company: True North Uganda
Reports To: Head of Field Sales
Reference: TNC-MP-JD-001
Job Summary
True North Uganda is seeking a results-driven Sales Executive to sell and distribute an assigned product portfolio across specified trade channels within Kampala. The successful candidate will be responsible for achieving sales, distribution, product availability, merchandising, and display targets within the assigned territory.
This Sales Executive job in Uganda is particularly suitable for candidates with FMCG sales experience, strong selling skills, good customer relationships, and the ability to manage sales routes and targets effectively.
Key Responsibilities
Sales and Target Planning
  • Conduct sales route calls according to the established Permanent Journey Plan (PJP).
  • Plan sell-out targets by SKU for each customer in line with overall tertiary sales targets.
  • Use IQ recommendations and available sales information to guide sales planning.
  • Review performance at the end of each planned journey against assigned targets.
  • Monitor product availability across assigned customers and outlets.
  • Identify sales opportunities and take appropriate action to maximize revenue.
Selling and Distribution
  • Achieve tertiary sales targets for all assigned SKUs through direct sales.
  • Ensure effective utilization of approved Trading Terms (TTS) within the assigned territory.
  • Build and expand numeric distribution across assigned outlets.
  • Ensure implementation of company merchandising and product availability standards.
  • Implement cycle priorities within assigned stores and trade channels.
  • Follow up on opportunities identified during store checks.
  • Implement Point-of-Sale Materials (POSM) according to company standards.
  • Ensure products are correctly displayed and readily available to customers.
Product Quality and Stock Management
  • Ensure proper stock rotation at customer outlets.
  • Identify slow-moving stock and support appropriate redistribution to faster-moving outlets where applicable.
  • Ensure products are stored correctly.
  • Monitor product condition and identify damaged or compromised stock.
  • Process replacement of damaged products in accordance with the applicable trade returns policy.
  • Monitor expiry risks and take appropriate preventive action.
Customer Service and Relationship Management
  • Visit customers within the territory according to the agreed schedule.
  • Keep customers informed about current prices and relevant product information.
  • Develop and maintain strong relationships with retailers and other trade partners.
  • Respond professionally to customer concerns and requests.
  • Maintain good cooperation and communication throughout the assigned territory.
  • Identify opportunities to increase customer satisfaction and sales growth.
Sales Administration and Reporting
  • Maintain accurate, updated, and organized sales administration records.
  • Submit required sales and field reports on time through the company's mobility system.
  • Reconcile daily sales accurately.
  • Reconcile and account for the company float.
  • Ensure all sales transactions and field activities are properly documented.
  • Provide accurate information to management regarding territory performance, distribution, stock, and customer activity.
Qualifications and Experience
  • Basic Certificate in Sales and Marketing or a relevant field.
  • Minimum 6 months' experience in the FMCG industry, preferably as a Sales Representative.
  • Previous experience in field sales, direct selling, distribution, merchandising, or territory sales is an advantage.
  • Must have a phone with 128 GB storage and RAM between 4 GB and 6 GB, as specified in the vacancy.
  • Ability to work in the field and travel throughout an assigned sales territory.
Key Skills and Abilities
  • Selling skills.
  • Customer service skills.
  • Time management.
  • Planning and organizing.
  • Verbal and written communication.
  • Sales route planning.
  • Product distribution.
  • Merchandising and POSM implementation.
  • Stock management.
  • Sales reporting and reconciliation.
  • Target achievement.
  • Customer relationship management.
Core Competencies
  • Communication.
  • Organizational commitment.
  • Teamwork and collaboration.
  • Relationship building.
  • Agility and adaptability.
  • Performance and results orientation.
  • Continuous growth and improvement.
  • Resilience and stress management.
  • Service excellence.
  • Analysis and problem-solving.
  • Planning and prioritization.
  • Quality and attention to detail.
What a Sales Executive Does
A Sales Executive in FMCG is responsible for ensuring products reach the right customers and outlets while generating sales and maintaining strong distribution. The position combines direct selling, route-to-market execution, merchandising, stock management, customer relationship management, sales reporting, and territory development.
A strong candidate should be comfortable working in the field, visiting multiple customers daily, managing sales targets, identifying new opportunities, and maintaining product availability and visibility.


CV Tips for Sales Executive Applicants
Your CV should demonstrate your ability to sell products, manage customers, achieve targets, and grow distribution.
Include:
  • A strong professional summary focused on FMCG sales.
  • Your Sales and Marketing qualification.
  • Previous FMCG or Sales Representative experience.
  • Specific territories or locations covered.
  • Products or SKUs you have sold.
  • Sales targets achieved, where measurable.
  • Experience with route planning and customer visits.
  • Experience in retail distribution and numeric distribution.
  • Merchandising and POSM implementation experience.
  • Stock rotation and expiry management.
  • Customer relationship management.
  • Sales reporting and reconciliation.
  • Experience using mobile sales or reporting applications.
  • Communication, negotiation, and selling skills.
Strong CV achievement example: Instead of simply writing "Responsible for selling FMCG products," describe the actual result, such as achieving assigned sales targets, expanding outlet coverage, improving product availability, or managing a defined customer territory.
Cover Letter Tips
Your cover letter should emphasize your FMCG sales experience, knowledge of field sales, customer relationships, and ability to achieve targets.
Mention:
  • Your Sales and Marketing qualification.
  • Your FMCG sales experience.
  • Experience managing sales routes and customer visits.
  • Experience achieving sales and distribution targets.
  • Product merchandising and stock management experience.
  • Your ability to build relationships with retailers.
  • Your willingness to undertake field-based sales work in Kampala.
Possible Interview Questions
  1. Tell us about yourself and your FMCG sales experience.
  2. Why do you want to work as a Sales Executive at True North Uganda?
  3. What FMCG products have you previously sold?
  4. How do you plan your daily sales route?
  5. What is a Permanent Journey Plan (PJP)?
  6. How do you ensure you achieve your daily and monthly sales targets?
  7. How would you increase numeric distribution in your territory?
  8. How do you convince a retailer to stock a product they do not currently sell?
  9. How do you handle a customer who refuses to buy your product?
  10. What is merchandising, and why is it important in FMCG sales?
  11. How do you ensure proper stock rotation?
  12. What would you do if you discovered slow-moving or near-expiry stock?
  13. How do you maintain good relationships with retailers?
  14. How do you reconcile daily sales and company float?
  15. What information should be included in a field sales report?
  16. How do you prioritize customers when you have many outlets to visit?
  17. Describe a time you achieved or exceeded a sales target.
  18. How would you respond if your territory's sales were declining?
  19. What are POSM materials and how are they used?
  20. Why should we hire you as our Sales Executive?
How to Apply
Interested candidates should submit their cover letter and CV to:
Email: recruitment7@truenorthafrica.com
Subject: Sales Executive
All application documents must be submitted in PDF or Microsoft Word format.

About Company

True North Uganda

True North Uganda

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Job Overview

  • Job Type: Part time
  • Experience Level: Intermediate
  • Education Level: Bachelors
  • Vacancies: 1
  • Category: Sales & Marketing
  • Location: Uganda
  • Application: via Email

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