Marketing Executive – d.light Uganda

Job Summary

About d.light Uganda

Key Responsibilities

• Develop and implement creative marketing concepts and campaigns aligned with business objectives.
• Conduct market research to understand customer needs, industry trends, and competitor activities.
• Generate innovative ideas to improve brand awareness and customer engagement.
• Support the execution of marketing strategies across multiple channels.

• Create high-quality marketing materials including:
  • Posters
  • Flyers
  • Brochures
  • Banners
  • Presentations
  • Social media graphics
  • Videos
  • Animations
  • GIFs
  • Digital marketing content
• Ensure all marketing materials maintain brand consistency.
• Transform creative concepts into engaging visual and digital content.
• Develop storytelling content that promotes d.light products and solutions.

• Manage and grow the company's digital presence.
• Create engaging social media content to increase brand visibility.
• Support customer engagement through digital communication platforms.
• Generate leads through effective online marketing activities.
• Monitor digital marketing trends and recommend improvements.

• Support planning and execution of:
  • Product launches
  • Corporate events
  • Exhibitions
  • Customer activations
  • Promotional campaigns
• Coordinate with internal teams and external partners to ensure successful marketing activities.
• Support brand visibility initiatives in different markets.

• Monitor marketing campaign performance.
• Analyze campaign results and customer engagement data.
• Prepare reports with recommendations for improvement.
• Track marketing activities to ensure objectives are achieved.

Minimum Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Required Experience

• Minimum 2 years of experience in marketing, digital marketing, brand management, or a similar role.
• Experience creating marketing content and managing campaigns.
• Experience working with digital marketing platforms is an added advantage.
• Experience in renewable energy, technology, or consumer products is beneficial.

Required Skills & Competencies

• Strong graphic design abilities.
• Proficiency in:
  • Adobe Photoshop
  • Adobe Illustrator
  • CapCut
  • Filmora
• Ability to create professional digital and print marketing materials.
• Strong visual storytelling skills.

• Knowledge of digital marketing strategies.
• Understanding of social media marketing.
• Campaign planning and execution skills.
• Ability to analyze marketing performance.

• Exceptional creativity and innovative thinking.
• Ability to transform ideas into practical marketing solutions.
• Strong written and verbal communication skills.
• Excellent attention to detail.
• Ability to manage multiple projects and deadlines.
• Self-motivated with the ability to work independently.
• Ability to work effectively in a fast-paced environment.

Salary & Market Insight for This Role

• Medical insurance
• Performance incentives
• Professional development opportunities
• Exposure to renewable energy and international business operations
• Career growth opportunities

Career Growth Opportunities

• Senior Marketing Executive
• Digital Marketing Manager
• Brand Manager
• Marketing Manager
• Communications Manager
• Head of Marketing

3 Tips to Increase Your Chances of Selection

How to Apply

• Updated CV
• Academic documents
• Marketing portfolio (where applicable)

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