Manager – Digital Channels Jobs in Uganda 2026 – MTN Uganda

About MTN Uganda

Job Summary

Key Duties and Responsibilities

• Develop and implement digital channel development strategies aligned with MTN’s commercial objectives.
• Identify new routes to market and emerging channel opportunities.
• Design channel expansion initiatives to increase market penetration.
• Support digital transformation programmes that improve channel efficiency.
• Develop annual and quarterly channel business plans.
• Identify opportunities to improve distribution models and customer access.

• Channel growth strategies.
• Channel expansion plans.
• Market penetration initiatives.
• Digital channel business plans.

2. Channel Partner Management

• Establish and maintain relationships with:
  • Distributors
  • Dealers
  • Aggregators
  • Agents
  • Resellers
  • Strategic business partners
• Negotiate commercial agreements and performance commitments.
• Conduct regular business reviews with channel partners.
• Monitor partner performance against agreed KPIs.
• Resolve channel-related challenges and escalations.
• Improve partner productivity and operational effectiveness.

• Improved partner performance.
• Strong stakeholder relationships.
• Increased partner productivity.
• Effective contract compliance.

3. Revenue Growth and Commercial Performance

• Drive channel revenue growth and subscriber acquisition targets.
• Develop initiatives to increase product adoption and market share.
• Lead activation campaigns and sales acceleration programmes.
• Monitor channel productivity and profitability.
• Develop incentive programmes to improve partner performance.
• Support commercialisation of new products and services.
• Track achievement of commercial targets.

• Revenue growth.
• Subscriber growth.
• Increased product penetration.
• Improved channel profitability.

4. Market Expansion and Business Development

• Identify strategic growth opportunities across consumer and enterprise markets.
• Develop partnerships that create new revenue streams.
• Conduct market research and competitor analysis.
• Develop business cases for channel investments.
• Lead implementation of channel growth projects.
• Identify opportunities for digital service expansion.

• New channel partnerships.
• Market expansion initiatives.
• New business opportunities.
• Sustainable growth solutions.

5. Channel Operations and Governance

• Ensure compliance with channel operating standards and company policies.
• Monitor service quality and customer experience across digital channels.
• Conduct channel audits and performance assessments.
• Implement corrective actions where required.
• Drive continuous improvement initiatives.
• Reduce operational and compliance risks.

• Improved customer experience.
• Regulatory compliance.
• Optimised channel operations.
• Reduced channel risks.

6. Performance Reporting and Analytics

• Develop channel performance dashboards and reports.
• Monitor market trends and channel performance indicators.
• Provide insights and recommendations to management.
• Track return on investment for channel initiatives.
• Support data-driven commercial decisions.
• Analyse channel productivity and profitability.

• Channel performance reports.
• Business intelligence insights.
• Channel analytics.
• Improvement recommendations.

Key Performance Indicators (KPIs)

• Revenue growth.
• Subscriber acquisition.
• Active customer growth.
• Product adoption.
• Market share growth.

• Partner productivity.
• Market coverage.
• Sales conversion rates.
• Partner activation rates.
• Channel profitability.

• Service quality scores.
• Customer satisfaction levels.
• Resolution turnaround time.
• Net Promoter Score (NPS).

• Compliance audit performance.
• Budget management.
• Project delivery timelines.
• Process improvement achievements.

Minimum Qualifications

• Bachelor’s Degree in:
  • Business Administration
  • Marketing
  • Commerce
  • Economics
  • Sales Management
  • Related discipline

• Business Administration
• Marketing
• Commercial Management

Experience Requirements

• Minimum 5 years’ experience in:
  • Sales
  • Distribution
  • Commercial operations
  • Business development
  • Channel management

• Managing distribution networks.
• Managing channel partners.
• Developing commercial growth strategies.
• Delivering revenue growth targets.
• Telecommunications, financial services, FMCG, or related industries.

Required Skills and Competencies

• Channel strategy development.
• Business growth planning.
• Revenue optimisation.
• Market expansion skills.
• Commercial decision-making.
• Data-driven analysis.

• Strong leadership abilities.
• Partner relationship management.
• Stakeholder engagement.
• Coaching and empowerment.
• Influencing skills.
• Negotiation skills.

• Performance management.
• Reporting and analytics.
• Risk management.
• Project execution.
• Process improvement.

• Results-oriented mindset.
• Innovation and creativity.
• Integrity and credibility.
• Strong judgement.
• Accountability.
• Ability to work in a fast-paced environment.
• Commitment to achieving business objectives.

Why Join MTN Uganda?

• Digital channel innovation.
• Telecom business strategy.
• Large-scale distribution networks.
• Commercial growth projects.
• Leadership development opportunities.

Career Growth Opportunities

• Senior Manager – Digital Transformation
• Head of Digital Channels
• Head of Distribution
• Commercial Director
• Sales & Distribution Director
• Business Development Director
• Chief Commercial Officer

Who Should Apply?

• Digital channel management
• Telecom distribution
• Mobile money ecosystems
• Sales strategy
• Partner management
• Business development
• Commercial operations
• Financial services distribution
• FMCG route-to-market management

Interview Preparation Tips

• Developing successful channel strategies.
• Managing distributors and agents.
• Growing revenue through partnerships.
• Improving channel productivity.
• Expanding market reach.
• Managing digital transformation projects.
• Using analytics for business decisions.
• Negotiating partner agreements.
• Managing commercial KPIs.
• Driving customer adoption of digital products.

CV Tips for Manager – Digital Channels Jobs

• Channel management experience.
• Sales and distribution achievements.
• Revenue growth results.
• Partner relationship management.
• Digital transformation projects.
• Market expansion initiatives.
• Telecom, fintech, or FMCG experience.
• Commercial strategy development.
• KPI management.
• Team leadership experience.
• Data analytics and reporting skills.