HEAD MARKETING, BRAND & COMMUNICATIONS
Ecobank Uganda
Uganda
Full time
Administration
Posted: Jun 16, 2026
3 months ago
49 views
Job Description
ECOBANK UGANDA
KEY RESPONSIBILITIES
BUSINESS AND FINANCIAL PERFORMANCE
Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
Translate business goals into actionable marketing and product plans.
Drive product profitability, new product development, and market penetration.
Manage and optimize marketing budgets to maximize return on investment (ROI).
Drive digital adoption, product uptake, and cross-selling initiatives.
Translate business goals into actionable marketing and product plans.
Drive product profitability, new product development, and market penetration.
Manage and optimize marketing budgets to maximize return on investment (ROI).
Drive digital adoption, product uptake, and cross-selling initiatives.
Key Outcomes:
Revenue growth
Increased product uptake
Revenue growth
Increased product uptake
CUSTOMER CENTRICITY
Develop and execute customer-driven marketing strategies.
Ensure a consistent and compelling brand experience across all customer touchpoints.
Leverage customer insights and feedback to improve products and services.
Strengthen customer relationships and stakeholder engagement.
Ensure a consistent and compelling brand experience across all customer touchpoints.
Leverage customer insights and feedback to improve products and services.
Strengthen customer relationships and stakeholder engagement.
Key Outcomes:
Improved customer satisfaction
Brand loyalty
Improved customer satisfaction
Brand loyalty
Ensure compliance with regulatory requirements and internal policies.
Maintain strong brand governance and quality standards.
Manage third-party vendors and agencies through effective SLAs and contracts.
Track and report on marketing effectiveness and risks.
Identify and mitigate reputational and operational risks.
Maintain strong brand governance and quality standards.
Manage third-party vendors and agencies through effective SLAs and contracts.
Track and report on marketing effectiveness and risks.
Identify and mitigate reputational and operational risks.
Key Outcomes:
Strong control environment
Zero compliance breaches
Strong control environment
Zero compliance breaches
MUST-WIN BATTLES
Drive digital marketing transformation and innovation.
Strengthen brand positioning and visibility in the market.
Improve marketing ROI through data-driven insights.
Enhance customer acquisition and retention.
Support product growth and cross-selling initiatives.
Strengthen brand positioning and visibility in the market.
Improve marketing ROI through data-driven insights.
Enhance customer acquisition and retention.
Support product growth and cross-selling initiatives.
Key Outcomes:
Increased digital adoption
Strong market brand leadership
Increased digital adoption
Strong market brand leadership
PEOPLE MANAGEMENT
Lead, coach, and develop a high-performing marketing team.
Set clear performance objectives and conduct regular appraisals.
Identify and address training and development needs.
Promote a culture of collaboration, innovation, and accountability.
Set clear performance objectives and conduct regular appraisals.
Identify and address training and development needs.
Promote a culture of collaboration, innovation, and accountability.
Key Outcome:
Engaged and high-performing team
Engaged and high-performing team
JOB PROFILE
QUALIFICATIONS
Bachelor’s degree in Marketing, Business Administration, or related field.
Postgraduate qualification / CIM is an added advantage.
Postgraduate qualification / CIM is an added advantage.
EXPERIENCE
8–10 years’ experience in marketing, preferably in banking or FMCG.
KEY COMPETENCIES
Strategic thinking and business acumen
Leadership and people management
Strong communication and stakeholder engagement
Analytical and data-driven decision-making skills
Leadership and people management
Strong communication and stakeholder engagement
Analytical and data-driven decision-making skills
About Company
Ecobank Uganda
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Job Overview
- Job Type: Full time
- Experience Level: Intermediate
- Education Level: Bachelors
- Vacancies: 1
- Category: Administration
- Location: Uganda
- Application: External Website
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