Chief Commercial Manager Jobs in Uganda – CBS FM

About CBS FM

Job Summary

Key Responsibilities

• Develop and implement CBS FM’s commercial growth strategy.
• Take full ownership of revenue performance across all business streams.
• Drive growth in traditional airtime sales, digital advertising, events, sponsorships, and partnerships.
• Identify new revenue opportunities and develop innovative commercial solutions.
• Monitor market trends and competitor activities to identify growth opportunities.
• Create strategies to increase market share and profitability.

• Lead and manage the commercial and sales teams.
• Set sales targets and monitor performance against business objectives.
• Develop strategies to achieve and exceed revenue targets.
• Build strong relationships with key advertisers and corporate clients.
• Improve sales processes and strengthen customer acquisition.
• Develop account management strategies for major clients.

• Build strategic relationships with businesses, organizations, and advertisers.
• Identify partnership opportunities that create additional revenue streams.
• Negotiate commercial agreements and sponsorship deals.
• Develop long-term partnerships with key stakeholders.
• Represent CBS FM during high-level business engagements.

• Drive growth in digital advertising and online commercial opportunities.
• Explore emerging media platforms and audience monetization opportunities.
• Develop strategies to integrate traditional broadcasting with digital solutions.
• Identify new markets and customer segments.
• Support innovation in CBS FM’s commercial offerings.

• Develop commercial opportunities through events and activations.
• Build sponsorship packages for corporate partners.
• Manage relationships with event partners and sponsors.
• Ensure events contribute positively to revenue growth.

• Prepare commercial performance reports for senior management.
• Analyse revenue trends and identify improvement areas.
• Manage commercial budgets and forecasts.
• Provide strategic recommendations to improve profitability.
• Ensure accountability for commercial results.

Required Qualifications

• Master’s Degree in Business Administration, Marketing, Commerce, or a related field.
• Relevant professional qualifications are an added advantage.
• Minimum of 5 years’ experience in commercial, sales, or business development roles.
• At least 2 years’ experience in a senior commercial leadership position.
• Proven experience managing and exceeding revenue targets.
• Experience in media, broadcasting, advertising, or related industries is an added advantage.

Required Skills and Competencies

• Strong understanding of revenue generation strategies.
• Proven ability to develop and execute sales plans.
• Experience managing large commercial teams.
• Strong business development skills.
• Ability to deliver measurable financial results.

• Excellent negotiation abilities.
• Strong client relationship management skills.
• Ability to close high-value business deals.
• Experience managing corporate clients and partnerships.

• Ability to identify market opportunities.
• Strong analytical and decision-making skills.
• Ability to develop long-term commercial strategies.
• Understanding of media and advertising trends.

• Excellent verbal and written communication.
• Strong presentation skills.
• Ability to influence senior stakeholders.
• Strong team-building and coaching abilities.
• High level of professionalism and integrity.

Ideal Candidate Profile

• Has a strong passion for business growth and revenue generation.
• Can transform commercial strategies into measurable results.
• Understands the media and advertising environment.
• Has strong industry networks and customer relationships.
• Is innovative, proactive, and results-oriented.
• Can lead teams towards achieving ambitious targets.
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Why Join CBS FM?

• Lead commercial growth for one of Uganda’s established media brands.
• Influence the future direction of broadcasting and digital media.
• Work with diverse corporate partners and advertisers.
• Develop innovative revenue-generating solutions.
• Be part of a respected Ugandan media organization.
• Build a rewarding career in commercial leadership.
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Who Should Apply?

• Chief Commercial Officer Jobs Uganda.
• Commercial Manager Jobs Uganda.
• Sales Director Jobs.
• Business Development Manager Jobs.
• Marketing Manager Jobs.
• Media Sales Jobs Uganda.
• Advertising Sales Jobs.
• Revenue Management Jobs.
• Corporate Partnerships Jobs.
• Broadcasting Industry Careers.
• Senior Management Jobs Uganda.
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Application Tips

• Highlight measurable revenue growth achievements.
• Showcase experience exceeding sales targets.
• Demonstrate leadership of commercial teams.
• Include examples of successful partnerships or major deals.
• Highlight experience in media, advertising, or broadcasting if available.
• Ensure your CV demonstrates strategic leadership and business impact.

How to Apply

• Updated CV.
• Cover Letter.