Sales Officer – Tulima Solar

Job Title: Sales Officer

Job Summary

Key Responsibilities

• Develop and maintain strong relationships with customers through field visits, meetings, phone calls, and follow-ups.
• Understand customer needs and provide suitable agricultural equipment solutions.
• Educate customers on product usage, warranty conditions, payment procedures, and repayment plans.
• Provide continuous customer support after sales.
• Follow up with customers to ensure timely payments and satisfaction.

• Implement Tulima Solar’s sales programmes across assigned areas.
• Promote and sell agricultural equipment and solar-powered farming solutions.
• Achieve weekly, monthly, quarterly, and annual sales targets.
• Identify potential customers and generate quality sales leads.
• Conduct farm and customer premises surveys.
• Enter customer leads into the sales application system.
• Prepare invoices and support the sales process.
• Maintain daily customer engagement targets by communicating with 8–10 potential customers per day.

• Collect market intelligence and customer information to support pricing and sales strategies.
• Provide feedback on customer preferences, buying trends, and market opportunities.
• Prepare daily, weekly, monthly, and quarterly sales reports.
• Provide accurate sales forecasts and performance updates to supervisors.
• Record sales and order information and submit reports on time.

• Identify customers with the ability to purchase and repay equipment financing.
• Monitor customer accounts and support timely repayments.
• Maintain a quality customer portfolio.
• Work towards achieving a Portfolio At Risk (PAR) below 9%.
• Support customer retention through regular engagement and follow-up.

• Follow procedures for receiving, signing out, and returning stock from inventory.
• Take full responsibility for assigned company equipment and stock.
• Ensure proper accountability for all company resources.
• Follow approved procedures when handling company assets.

• Register all customers using approved phone sales and installation applications.
• Ensure accurate customer information entry.
• Process customer documentation correctly and on time.
• Maintain proper sales records and accountability.

Performance Expectations

• Meet monthly sales targets for agricultural pumps and equipment.
• Enter all customer leads into the sales application system.
• Conduct at least five customer surveys every week.
• Process at least five invoices every week.
• Engage 8–10 customers daily.
• Maintain high customer repayment performance.

Qualifications and Requirements

• Diploma or Degree in:
  • Sales and Marketing
  • Business Management
  • Agriculture
  • Agricultural Studies
  • Related fields

• At least 1 year experience in a field-based sales role.
• Experience in agricultural sales, solar products, financial services, or customer-facing roles is an added advantage.
• Ability to work independently in the field and meet sales targets.

Key Skills and Competencies

• Strong selling and negotiation skills.
• Ability to achieve sales targets.
• Lead generation and customer acquisition skills.
• Ability to identify customer needs and recommend solutions.

• Excellent communication skills.
• Strong relationship-building abilities.
• Customer-focused approach.
• Ability to educate customers on products and payment processes.

• Willingness to travel and work in assigned locations.
• Ability to conduct farm visits and customer surveys.
• Good reporting and documentation skills.

• Self-motivated and results-oriented.
• Honest and accountable.
• Good problem-solving skills.
• Ability to work under pressure.
• Passion for agriculture and technology.

What to Include in Your CV

• Field sales experience.
• Sales targets achieved.
• Customer acquisition experience.
• Agricultural or solar product sales experience.
• Business development skills.
• Territory management experience.
• Customer relationship management experience.
• Reporting and data collection skills.
• Knowledge of mobile money payment systems.

CV Keywords for Sales Officer Jobs

CV Writing Tips

• Highlight sales achievements using numbers and results.
• Mention areas or territories where you have worked.
• Include experience meeting monthly sales targets.
• Show ability to work independently in field environments.
• Emphasise customer relationship and follow-up skills.
• Include experience using sales applications, CRM systems, or reporting tools.

Cover Letter Tips

• Explain your interest in agricultural and solar solutions.
• Highlight your field sales experience.
• Demonstrate your ability to meet sales targets.
• Mention your customer relationship skills.
• Show willingness to work across different regions of Uganda.
• Explain how you can help Tulima Solar grow its customer base.

Interview Preparation

Career Growth Opportunities

• Senior Sales Officer
• Sales Supervisor
• Area Sales Manager
• Regional Sales Manager
• Business Development Manager
• Commercial Manager

Related Jobs

• Field Sales Representative Jobs
• Agricultural Sales Officer Jobs
• Solar Sales Jobs
• Business Development Officer Jobs
• Customer Relationship Officer Jobs
• Renewable Energy Jobs Uganda
• Territory Sales Executive Jobs