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CocaCola

Regional Sales Manager

CocaCola

Uganda Full time Sales & Marketing
Posted: Jul 28, 2026 6 days ago Deadline: Aug 07, 2026 27 views

Job Description

Regional Sales Manager Job at Coca-Cola Beverages Uganda

Vacancy Title: Regional Sales Manager
Company: Coca-Cola Beverages Uganda (CCBA)
Job Type: Permanent
Industry: FMCG, Manufacturing, Beverages
Category: Sales & Marketing, Commercial Management, Business Development
Duty Station: Assigned Region, Uganda
Reference Number: CCB260725-1
Deadline: 7th August 2026

About Coca-Cola Beverages Uganda

Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottler in Africa, responsible for a significant share of Coca-Cola beverage production and distribution across the continent.
Coca-Cola Beverages Uganda operates within the fast-moving consumer goods (FMCG) sector, delivering world-class beverage products while creating value for customers, communities, and consumers.
The company is seeking a dynamic and results-driven Regional Sales Manager to lead commercial execution, drive sales growth, manage customer relationships, and develop high-performing sales teams within an assigned region.

Job Summary

The Regional Sales Manager will be responsible for leading regional sales operations, achieving revenue and profitability targets, strengthening customer partnerships, and ensuring excellent execution of sales strategies.
The successful candidate will manage regional sales teams, oversee distribution channels, develop market growth strategies, and drive commercial excellence through effective leadership, customer engagement, and data-driven decision-making.
The role reports directly to the Sales Director.

Key Responsibilities

1. Regional Sales Leadership
  • Lead, motivate, and develop regional sales teams to achieve business targets.
  • Drive sales execution excellence across assigned territories.
  • Monitor team performance and provide coaching and guidance.
  • Build a culture of accountability, innovation, and continuous improvement.
  • Develop strategies to improve sales effectiveness and market performance.
2. Sales Performance and Revenue Growth
  • Manage regional sales portfolios to achieve:
    • Revenue targets
    • Volume growth targets
    • Profitability objectives
  • Analyse sales performance and identify improvement opportunities.
  • Develop action plans to address performance gaps.
  • Drive sustainable business growth through effective sales strategies.
3. Customer Relationship Management
  • Build and maintain strong relationships with key customers and business partners.
  • Conduct regular customer business reviews.
  • Identify new opportunities for market expansion.
  • Strengthen partnerships with distributors, retailers, and trade customers.
  • Resolve customer challenges and improve customer satisfaction.
4. Channel Strategy and Market Execution
  • Develop and implement channel-specific sales strategies.
  • Drive execution of:
    • Customer promotions
    • Trade marketing initiatives
    • Sales campaigns
  • Ensure effective product availability across all sales channels.
  • Monitor market trends and competitor activities.
  • Provide insights to improve market performance.
5. Distributor and Contractor Management
  • Manage third-party distributors and contractors effectively.
  • Ensure distributors meet sales and service expectations.
  • Monitor distributor performance and implement improvement plans.
  • Maintain strong route-to-market execution.
6. Sales Operations and Asset Management
  • Ensure effective sales resource planning.
  • Manage merchandising activities and execution standards.
  • Monitor placement and utilisation of cold drink equipment.
  • Ensure proper management of company assets.
  • Promote use of sales automation tools and systems.
7. Sales Data and Business Reporting
  • Ensure accurate customer data management.
  • Drive compliance with sales force automation systems.
  • Analyse sales reports and market information.
  • Provide demand planning insights based on market performance.

Qualifications and Requirements

Academic Qualifications
Applicants should have:
  • Bachelor’s Degree or equivalent qualification in:
    • Sales and Marketing
    • Business Administration
    • Commerce
    • Related business disciplines

Professional Experience

Candidates should have:
  • Minimum of 10 years’ experience in FMCG sales.
  • At least 5 years’ experience in commercial leadership roles.
  • Proven experience in:
    • Sales growth delivery
    • Team leadership
    • Customer management
    • Achieving commercial targets
Experience in:
  • Distributor management
  • Route-to-market execution
  • Beverage or FMCG industries
is an added advantage.

Key Skills and Competencies

Sales Leadership Skills
Ability to lead sales teams, develop talent, and achieve commercial objectives.
Commercial Acumen
Strong understanding of revenue growth, profitability, pricing, margins, and market opportunities.
Customer Management
Ability to build strong customer partnerships and deliver customer-focused solutions.
Negotiation Skills
Strong negotiation and influencing skills with customers, distributors, and stakeholders.
Analytical Skills
Ability to analyse sales data, identify trends, and make informed business decisions.
Strategic Thinking
Ability to develop market strategies and respond effectively to competitive challenges.
Communication Skills
Excellent presentation, interpersonal, and stakeholder management skills.
Problem Solving
Ability to manage challenges, resolve conflicts, and deliver results in a fast-paced environment.

What to Include in Your CV for Regional Sales Manager Job

Professional Summary Example
Results-driven FMCG sales leader with over 10 years of experience in regional sales management, commercial strategy, distributor management, and revenue growth. Experienced in leading high-performing sales teams, driving market expansion, managing customer relationships, and delivering sustainable business results.

Technical Skills to Include

  • Regional Sales Management
  • FMCG Sales Operations
  • Business Development
  • Revenue Growth Strategy
  • Distributor Management
  • Route-to-Market Strategy
  • Customer Relationship Management
  • Trade Marketing
  • Sales Forecasting
  • Market Analysis
  • Team Leadership
  • Sales Performance Management
  • Negotiation Skills
  • Pricing and Margin Management
  • Sales Automation Systems
  • Merchandising Management

Career Growth Opportunities

A Regional Sales Manager can progress into roles such as:
  • Sales Director
  • Commercial Director
  • National Sales Manager
  • Country Sales Manager
  • Head of Sales
  • Commercial Strategy Manager
  • General Manager

Regional Sales Manager Interview Questions and Answers

1. How would you increase sales performance in an underperforming region?
Answer:
I would begin by analysing sales data, customer trends, distribution gaps, competitor activity, and team performance. I would develop an action plan focusing on improving execution, strengthening customer relationships, increasing product availability, and coaching the sales team.
2. How do you manage a large sales team?
Answer:
I focus on clear targets, regular performance reviews, coaching, motivation, and creating accountability. I ensure each team member understands expectations and receives support to achieve their goals.
3. What strategies would you use to grow FMCG sales?
Answer:
I would focus on improving distribution coverage, strengthening retailer relationships, optimising product availability, executing promotions effectively, analysing market data, and identifying new growth opportunities.
4. How do you manage distributor relationships?
Answer:
I establish clear expectations, monitor performance, provide support, review results regularly, and work collaboratively with distributors to improve sales execution and customer satisfaction.



About Company

CocaCola

CocaCola

Industry: Manufacturing

Company Size: 501-1000 employees

In Manufcaturing for quite some time

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Job Overview

  • Job Type: Full time
  • Experience Level: Intermediate
  • Education Level: Bachelors
  • Vacancies: 1
  • Category: Sales & Marketing
  • Location: Uganda
  • Application: External Website

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