Key Account Manager – On Trade
Diageo
Uganda
Full time
Banking & Finance
Posted: Jun 04, 2026
4 months ago
29 views
Job Description
KEY ACCOUNT MANAGER – ON-TRADE JOB AT UGANDA BREWERIES LIMITED (UBL) – KAMPALA, UGANDA
JOB OVERVIEW
The Key Account Manager – On-Trade role at Uganda Breweries Limited (UBL), part of East African Breweries Limited (EABL), is responsible for managing and growing strategic on-trade accounts. The role focuses on driving sales performance, brand visibility, customer partnerships, and execution excellence across premium outlets while ensuring profitability and market growth.
The Key Account Manager – On-Trade role at Uganda Breweries Limited (UBL), part of East African Breweries Limited (EABL), is responsible for managing and growing strategic on-trade accounts. The role focuses on driving sales performance, brand visibility, customer partnerships, and execution excellence across premium outlets while ensuring profitability and market growth.
KEY RESPONSIBILITIES
Account Management & Growth
- Manage and grow assigned key on-trade accounts
- Develop Joint Customer Business Plans (JUCPS) aligned with commercial goals
- Identify growth opportunities in distribution, pricing, visibility, and activation
Sales & Commercial Performance
- Deliver NSV, volume, profitability, and rate-of-sale targets
- Manage trade investments for optimal ROI
- Ensure accurate forecasting and demand planning support
Execution Excellence
- Ensure premium brand visibility in outlets (menus, back bars, displays)
- Implement promotions, activations, and brand experiences
- Maintain high execution standards across all assigned outlets
Customer Relationship Management
- Build strong relationships with outlet owners and managers
- Act as the main contact for assigned accounts
- Resolve customer issues while maintaining brand standards
Brand Building & Advocacy
- Drive premium brand advocacy and consumer engagement
- Work with advocacy teams to train bartenders and outlet staff
- Ensure strong brand storytelling and service rituals
Market Analysis & Reporting
- Monitor sales performance, trends, and competitor activity
- Provide regular performance reports and insights
- Identify risks, gaps, and corrective actions
TRADE & OPERATIONAL EXCELLENCE
- Manage trade investments and promotional effectiveness
- Ensure stock availability and reduce out-of-stock situations
- Maintain accurate reporting and execution documentation
REQUIREMENTS
Education
- Bachelor’s degree in Business, Marketing, Sales, Communications, or related field
Experience
- 3–5 years’ experience in FMCG, alcoholic beverages, or premium consumer goods
- Experience in key account management or on-trade sales preferred
- Strong background in customer relationship management and field execution
Skills & Competencies
- Strong commercial and financial understanding (pricing, margins, ROI)
- Excellent negotiation and communication skills
- Ability to manage multiple accounts and stakeholders
- Strong analytical and reporting skills
- Knowledge of nightlife, hospitality, and consumer trends
WHAT YOU GET
- Opportunity to work with a leading global beverage company
- Career growth in a fast-paced FMCG environment
- Exposure to premium brands and strategic account management
- Dynamic and innovative working culture
About Company
Diageo
Apply on External Website
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Job Overview
- Job Type: Full time
- Experience Level: Intermediate
- Education Level: Bachelors
- Vacancies: 1
- Category: Banking & Finance
- Location: Uganda
- Application: External Website