Field Head of Marketing – ChapChap Africa

• Execute field marketing strategies to drive customer acquisition and market penetration.
• Implement promotional campaigns aligned with organizational objectives.
• Coordinate field-based marketing activities across assigned territories.

• Drive customer engagement initiatives to strengthen brand awareness and visibility.
• Organize and manage activations, roadshows, branch visits, and promotional events.
• Enhance customer experience through direct market interactions and outreach programs.

• Expand market reach and increase territory coverage.
• Identify new opportunities for business growth and customer acquisition.
• Support initiatives aimed at increasing product adoption and market share.

• Lead and support field marketing teams and agents.
• Manage agent recruitment activities to strengthen the distribution network.
• Provide guidance, coaching, and performance support to field personnel.

• Monitor sales performance, customer acquisition, agent recruitment, and marketing campaigns.
• Analyze field marketing results and recommend improvements.
• Prepare reports and updates on campaign effectiveness and market performance.

• Collect customer feedback and market intelligence.
• Monitor competitor activities and emerging market trends.
• Provide insights to support strategic marketing and product development decisions.

• Manage field marketing resources, promotional materials, and campaign assets.
• Ensure proper utilization of marketing budgets and materials.
• Maintain accountability for field marketing equipment and resources.

• Bachelor’s Degree in a Business-related field.
• Professional training in Marketing Research, Strategic Planning, Product Development, Actuarial Practice, Product Risk Analysis, Stress Testing, or a related discipline is an added advantage.
• Membership in professional marketing bodies such as:
  • Uganda Marketers Society (UMS)
  • Chartered Institute of Marketing (CIM)
  • Other recognized marketing associations

• 2–5 years of experience in a similar marketing, business development, or field operations role.
• Experience managing field teams, activations, customer acquisition campaigns, and agent networks is highly desirable.

• Field marketing and brand activation expertise.
• Customer acquisition and retention skills.
• Team leadership and people management.
• Strategic planning and execution.
• Sales and business development skills.
• Market research and data analysis.
• Excellent communication and interpersonal skills.
• Project management and organizational abilities.
• Problem-solving and decision-making capabilities.
• Strong stakeholder engagement skills.

• Increased customer acquisition and market penetration.
• Enhanced brand visibility and awareness.
• Growth in agent recruitment and network expansion.
• Improved campaign performance and return on marketing investment.
• Stronger customer engagement and satisfaction.
• Expanded territory coverage and business growth.

Direct Sales Officer – ChapChap Africa

• Identify, recruit, and onboard new agents.
• Conduct agent registration and training activities.
• Ensure agents understand company products, services, and operational procedures.
• Support rapid expansion of the agent network.

• Generate qualified leads and business opportunities.
• Build and maintain a healthy sales pipeline.
• Prospect new markets and customer segments.
• Convert leads into active agents and business partners.

• Drive activation of newly onboarded agents.
• Reactivate dormant or inactive agents.
• Support agents in achieving transaction and revenue targets.
• Implement initiatives that promote agent productivity and business growth.

• Build strong relationships with agents and key stakeholders.
• Provide continuous support to agents to improve performance.
• Address agent concerns and maintain high engagement levels.
• Promote loyalty and long-term business relationships.

• Monitor service delivery standards.
• Resolve customer and agent issues promptly and professionally.
• Escalate complex concerns to relevant departments when necessary.
• Ensure a positive customer and agent experience.

• Gather information on market trends and competitor activities.
• Monitor customer needs and industry developments.
• Provide market insights to support strategic decision-making.
• Identify opportunities for business growth and market expansion.

• Collect and analyze feedback from customers and agents.
• Recommend improvements to products, services, and processes.
• Support customer satisfaction and retention initiatives.

• Prepare and submit timely sales and activity reports.
• Maintain accurate records of field activities and agent performance.
• Ensure compliance with company policies and operational procedures.
• Adhere to reporting standards and performance requirements.

• Promote the company’s brand within assigned territories.
• Participate in marketing activations, roadshows, and promotional campaigns.
• Increase awareness of products and services among target customers.
• Strengthen the company’s visibility and presence in the market.

• Bachelor’s Degree in a Business-related field.

• Strong written and verbal communication skills.
• Excellent interpersonal and relationship management abilities.
• Sales and business development skills.
• Customer service orientation.
• Negotiation and persuasion skills.
• Market research and analytical abilities.
• Strong organizational and reporting skills.
• Ability to work independently in a field-based environment.
• High self-motivation and results-oriented mindset.
• Problem-solving and decision-making skills.

• Number of new agents acquired and onboarded.
• Agent activation and reactivation rates.
• Revenue growth generated through agent channels.
• Agent retention and engagement levels.
• Customer satisfaction and issue resolution rates.
• Market coverage and territory expansion.
• Quality and timeliness of reporting.
• Brand visibility and field marketing effectiveness.