Job Description: Sales Representative

Job Summary

Overall Purpose of the Job

Key Responsibilities

• Promote and sell confectionery products to customers.
• Identify and develop new market opportunities.
• Expand customer base and increase market penetration.
• Achieve assigned sales targets and revenue objectives.
• Conduct regular customer visits and follow-up activities.

• Provide excellent customer care and support.
• Build and maintain strong relationships with customers.
• Identify and evaluate creditworthy customers.
• Address customer concerns and ensure satisfaction.
• Maintain long-term customer loyalty and retention.

• Monitor market trends and customer preferences.
• Gather information about competitor products and activities.
• Prepare and submit market intelligence reports.
• Identify opportunities for product growth and expansion.
• Provide management with accurate market feedback.

• Prepare and issue invoices to customers.
• Generate delivery notes for dispatched products.
• Maintain accurate sales records and documentation.
• Ensure proper filing and record management.
• Monitor customer accounts and transactions.

• Collect payments from customers.
• Bank receipted cash and cheques received from sales.
• Reconcile invoices, delivery notes, and payments.
• Ensure compliance with financial procedures.
• Report payment discrepancies when identified.

• Submit regular sales performance reports.
• Report unusual sales activities and market developments.
• Escalate issues involving defaulting customers.
• Maintain compliance with company sales policies.
• Support sales forecasting and planning activities.

Required Qualifications

• Diploma or Bachelor’s Degree in:
  • Sales and Marketing
  • Business Administration
  • Commerce
  • Marketing
  • Procurement and Logistics
  • Or a related field

Required Skills

• Sales Management
• Business Development
• Customer Acquisition
• Product Promotion
• Market Expansion
• Territory Management
• Negotiation Skills

• Customer Relationship Management
• Customer Retention
• Client Engagement
• Complaint Resolution

• Sales Reporting
• Invoice Processing
• Documentation Management
• Record Keeping

• Communication Skills
• Interpersonal Skills
• Analytical Thinking
• Problem Solving
• Time Management
• Attention to Detail
• Teamwork

Core Competencies

• FMCG Sales
• Route-to-Market Execution
• Market Intelligence
• Revenue Generation
• Sales Forecasting
• Distribution Management
• Customer Service Excellence
• Cash Management
• Relationship Building
• Performance Monitoring
• Business Growth Strategy
• Commercial Awareness

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Growth in customer base and market coverage.
• Customer retention and satisfaction levels.
• Timely collection of customer payments.
• Accuracy of sales reports and market intelligence.
• Reduction in customer payment defaults.
• Revenue growth from confectionery products.

Application Information