INCISE UGANDA – CONTENT STRATEGIST & DIGITAL GROWTH SPECIALIST

• Own the content strategy for the company website, blog, and technical resource libraries.
• Plan and manage content calendars aligned with SEO objectives and lead generation priorities.
• Create, write, or commission high-quality content including technical articles, guides, case studies, email campaigns, product sheets, architect packs, and applicator resources.
• Develop content that supports customer education and business growth.

• Develop and implement keyword strategies to improve search engine visibility.
• Optimize website and content assets according to SEO best practices.
• Monitor organic traffic, keyword rankings, and engagement metrics.
• Adjust content strategies based on performance data to increase visibility and lead generation.

• Define and strengthen INCISE’s brand voice across all digital platforms.
• Create compelling stories that connect with architects, contractors, designers, and developers.
• Develop content that supports specification decisions and product adoption.
• Ensure brand consistency across all digital communication channels.

• Manage the editorial process from content briefing to publication.
• Collaborate with designers, videographers, and content partners to create multimedia content.
• Maintain editorial standards and quality assurance procedures.
• Ensure consistency in messaging, tone, and brand positioning.

• Monitor content performance through engagement, traffic, downloads, and conversion metrics.
• Analyze data and implement improvements to maximize content effectiveness.
• Prepare regular performance reports and strategic recommendations.
• Demonstrate the impact of content initiatives on business objectives and growth.

• A strategic content leader with a growth mindset.
• Comfortable taking ownership of a brand’s digital authority.
• Curious, creative, and passionate about organic growth.
• Able to think strategically while executing with attention to detail.
• Skilled at transforming technical information into engaging content.
• Results-oriented and driven by measurable outcomes.

• Content Strategy Development
• Search Engine Optimization (SEO)
• Content Marketing
• Digital Marketing
• Copywriting & Technical Writing
• Brand Management
• Storytelling & Communication
• Keyword Research & Analysis
• Website Content Management
• Editorial Planning & Content Calendars
• Lead Generation Strategies
• Google Analytics & Performance Tracking
• Data Analysis & Reporting
• Project Management
• Multimedia Content Coordination
• Marketing Automation
• Audience Engagement
• Creative Thinking & Innovation