MARKETING EXECUTIVE

Position Summary

Key Duties & Responsibilities

• Plan, coordinate, and execute marketing activations, corporate events, sponsorships, exhibitions, roadshows, and networking initiatives to increase brand awareness and generate sales opportunities.
• Develop and implement event strategies that align with organizational marketing objectives and business goals.
• Ensure all marketing activities consistently reflect company brand standards and messaging.

• Manage the end-to-end delivery of marketing events and activations.
• Coordinate event logistics, venue arrangements, supplier engagement, and stakeholder communication.
• Monitor event timelines, budgets, attendance targets, and performance indicators.
• Ensure effective CRM data collection and lead capture during all events and activations.
• Evaluate event outcomes and provide post-event performance reports.

• Oversee Out-of-Home (OOH) advertising campaigns, including billboards, signage, transit advertising, and outdoor promotional activities.
• Identify strategic advertising locations and placement opportunities.
• Coordinate with advertising vendors and media partners.
• Monitor campaign effectiveness and analyze impact on lead generation and sales performance.
• Prepare campaign performance reports and recommendations.

• Develop and manage partnerships with strategic brands, organizations, corporate entities, and industry stakeholders.
• Identify collaboration opportunities that support business growth and brand visibility.
• Build and maintain strong professional relationships to maximize marketing opportunities and brand exposure.

• Manage supplier and vendor relationships to ensure successful execution of marketing initiatives.
• Ensure adherence to contractual obligations, service level agreements (SLAs), quality standards, timelines, and brand guidelines.
• Monitor vendor performance and ensure delivery of high-quality marketing services.

• Coordinate the sourcing, procurement, inventory management, and distribution of:
  • Marketing collateral
  • Promotional materials
  • Branded merchandise
  • Corporate giveaways
• Ensure brand consistency across all marketing materials and promotional assets.
• Maintain inventory records and monitor stock levels of marketing resources.

• Support customer engagement initiatives designed to strengthen client relationships and brand loyalty.
• Assist in planning customer appreciation events and relationship-building activities.
• Promote customer advocacy and positive brand experiences.

• Collect, analyze, and report on:
  • Marketing campaign performance
  • CRM insights
  • Lead generation metrics
  • Customer engagement data
  • Market trends
  • Competitor activities
• Measure campaign effectiveness and return on investment (ROI).
• Provide data-driven recommendations to improve marketing performance and business outcomes.

• Support the overall activities of the Marketing Department.
• Collaborate with internal teams to ensure successful delivery of marketing objectives.
• Undertake any other duties and responsibilities assigned by management that are commensurate with the role.

Core Competencies

• Brand Development
• Brand Visibility
• Marketing Strategy
• Campaign Management
• Lead Generation
• Customer Acquisition
• Event Marketing
• Corporate Communications

• Event Planning
• Sponsorship Management
• Exhibition Coordination
• Roadshow Management
• Networking Events
• Activation Campaigns

• Business Development
• Strategic Partnerships
• Stakeholder Engagement
• Corporate Relationship Management
• Vendor Management
• Supplier Coordination

• CRM Management
• Marketing Analytics
• Campaign Performance Analysis
• Market Research
• ROI Measurement
• Data-Driven Decision Making

Application Process