JOB DESCRIPTION: DEMAND PLANNER

• Generate and maintain an 18-month rolling baseline statistical demand forecast.
• Own and manage statistical forecasting models to ensure accuracy and reliability.
• Monitor forecast accuracy, deviations, and trends against shipment and depletion data.

• Use SAP APO as the primary forecasting tool.
• Maintain system integrity including master data, CVC creation, and forecasting parameters.
• Ensure data accuracy for SKU/location-level forecasting.

• Optimize statistical forecasting models by selecting best-fit parameters.
• Analyze outliers and correct forecasting anomalies.
• Continuously improve forecast accuracy and reduce bias.

• Partner with Demand Business Partners and Demand Managers to refine forecasts.
• Support scenario planning for promotions, innovations, and market changes.
• Participate in S&OP/IBP meetings and consensus forecasting processes.

• Conduct root cause analysis for forecast errors.
• Provide insights, reports, and recommendations to stakeholders.
• Track and improve forecast accuracy and performance metrics.

• Validate long-term planning and AOP assumptions using historical data.
• Support business planning decisions using statistical insights.
• Contribute to continuous improvement initiatives in supply chain planning.

• Bachelor’s Degree in Supply Chain Management, Statistics, Mathematics, Engineering, Business, or related field.
• Minimum 4 years’ experience in demand planning, supply chain planning, or forecasting.
• Experience in FMCG/consumer packaged goods industry is preferred.
• Experience using SAP APO or similar advanced planning systems.
• Strong understanding of supply chain planning processes (demand, supply, inventory, logistics).

• Statistical forecasting and demand planning
• SAP APO / Supply Chain planning systems
• Microsoft Excel, Word, PowerPoint, Access, Outlook
• Data analysis and interpretation
• Forecast modeling and scenario planning

• Strong analytical and problem-solving skills
• Decision-making ability
• Attention to detail and accuracy
• Communication and presentation skills
• Organizational and planning skills
• Collaboration and stakeholder management

JOB DESCRIPTION: SHOPPER MARKETER

• Develop and implement shopper marketing programs across retail (off-trade) and bar/on-trade channels.
• Design in-store and in-outlet brand activation programs from concept to execution and evaluation.
• Create shopper experiences that influence purchase decisions at the point of sale.

• Design and execute channel-specific marketing and promotional campaigns.
• Collaborate with creative and marketing teams to develop POS materials and activation tools.
• Measure effectiveness of campaigns and optimize based on ROI performance.

• Drive category growth and brand performance ahead of market trends.
• Own budget planning and ensure efficient allocation of resources.
• Support sales targets, forecasting, and distribution performance.

• Optimize distribution strategies to improve availability, visibility, and shelf presence.
• Identify opportunities for market expansion and channel optimization.
• Monitor distribution performance and recommend improvements.

• Conduct competitor analysis, shopper research, and market trend analysis.
• Use data insights to identify growth opportunities and innovation areas.
• Stay updated on industry trends, regulations, and consumer behavior shifts.

• Lead below-the-line (BTL) agencies to deliver high-quality activations and POS materials.
• Collaborate with Sales, Brand, and Supply Chain teams to align execution plans.
• Manage relationships with internal and external stakeholders.

• Manage shopper marketing budgets and ensure efficient spend.
• Ensure compliance with company standards, governance, and execution guidelines.
• Track and report on campaign performance and effectiveness.

• Bachelor’s Degree in Marketing, Business Administration, Commerce, or related field (Postgraduate is an advantage).
• Minimum 5 years’ experience in FMCG commercial, sales, or customer marketing roles.
• Strong background in field sales, trade marketing, or customer marketing execution.
• Experience in BTL marketing and agency management.
• Strong understanding of FMCG retail and on-trade environments.

• Shopper and consumer insight generation
• Category and commercial thinking
• Retail activation and trade marketing execution
• Data-driven decision-making
• Project and budget management
• Stakeholder engagement and influencing
• Strong communication and relationship management skills
• Analytical and strategic thinking