Social Media Manager

• Collaborate with the founder to generate weekly content ideas.
• Suggest compelling hooks, angles, and content formats based on audience psychology.
• Identify trends, patterns, and growth opportunities across social media platforms.
• Contribute creative ideas for campaigns, launches, and brand positioning initiatives.

• Transform raw ideas into engaging LinkedIn posts.
• Design informative and visually appealing Instagram carousels.
• Create Reels and short-form video content.
• Produce TikTok content tailored to platform trends and audience preferences.
• Repurpose one content idea into multiple formats across different platforms.
• Ensure all content aligns with the brand voice, tone, and messaging.

• Track content performance and identify high-performing strategies.
• Optimize content for increased reach, engagement, and conversion.
• Test different content formats, hooks, and styles.
• Recommend content strategies to improve, stop, or scale based on performance data.

• Manage comments and audience engagement across all platforms.
• Identify potential leads and highlight them to the founder.
• Gather audience feedback and insights from comments and direct messages.
• Help refine messaging based on real audience behavior and preferences.

• Support the execution of launches, masterclasses, and marketing campaigns.
• Contribute ideas for content sequences that drive sign-ups and conversions.
• Assist in building momentum around offers and brand initiatives.

• Strong understanding of content strategy and social media growth.
• Ability to create emotionally engaging content that drives action.
• Excellent copywriting and communication skills.
• Deep knowledge of LinkedIn, Instagram, and TikTok algorithms and growth strategies.
• Proactive mindset with the ability to generate innovative ideas independently.
• Analytical skills to interpret performance data and optimize campaigns.
• Strong attention to detail and consistency in content delivery.

• Experience in personal branding or creator-led brands.
• Intermediate video editing skills using CapCut or similar tools.
• Understanding of online education or coaching businesses.
• Experience supporting launches or digital product campaigns.

• Increased content consistency and quality.
• Growth in followers across LinkedIn, Instagram, and TikTok.
• Higher engagement rates, including comments, shares, and saves.
• Improved content performance over time.
• Stronger connection between content and leads or conversions.

• Work remotely with a dynamic and innovative team.
• Contribute to a mission-driven brand focused on empowering professionals.
• Gain hands-on experience in content strategy, growth marketing, and digital campaigns.
• Play a key role in shaping a growing movement around skills and income creation.