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Next Media

Head of Marketing Digital

Next Media

Uganda Full time Administration
Posted: Jul 27, 2026 7 days ago Deadline: Aug 07, 2026 16 views

Job Description

Head of Marketing Digital Job at Next Media Group

Vacancy Title: Head of Marketing Digital
Company: Next Media Group
Job Type: Full-Time
Industry: Media & Professional Services
Category: Advertising & Marketing, Media, Communications & Writing, Management
Duty Station: Naguru, Kampala, Uganda
Application Deadline: 7th August 2026

About Next Media Group

Next Media Group is one of Uganda's leading multimedia companies, delivering news, entertainment, sports, and digital content through television, radio, and online platforms. With over 16 years of excellence in the media industry, the company continues to transform how audiences consume content by embracing innovation, technology, and digital-first storytelling.
As part of its continued digital transformation, Next Media Group is seeking an experienced Head of Marketing Digital to lead enterprise-wide digital marketing strategies, accelerate audience growth, strengthen brand performance, and deliver innovative digital solutions for clients and media brands.

Job Summary

The Head of Marketing Digital will provide strategic leadership for all digital marketing initiatives across Next Media Group. The successful candidate will oversee digital growth strategies, social media performance, SEO, paid advertising, influencer marketing, content optimization, digital commercial solutions, and analytics while managing high-performing digital teams to drive measurable business growth, audience engagement, and revenue generation.
This is an excellent opportunity for professionals with extensive experience in digital marketing, performance marketing, SEO, social media management, brand strategy, influencer marketing, digital advertising, and media communications.

Key Responsibilities

1. Digital Marketing Strategy & Business Growth
  • Develop and implement an enterprise-wide digital marketing strategy.
  • Create digital growth roadmaps for all media brands and commercial clients.
  • Define and monitor digital Key Performance Indicators (KPIs).
  • Drive audience acquisition, engagement, and customer conversion.
  • Identify new digital revenue opportunities and business growth initiatives.
2. Brand Growth & Digital Platform Management
  • Drive sustainable growth across all social media platforms.
  • Oversee content publishing calendars and digital content optimization.
  • Strengthen the visibility of Afro Mobile and other digital products.
  • Improve audience engagement across websites and digital channels.
  • Maintain consistent brand identity across all digital platforms.
3. Commercial Digital Solutions
  • Lead the development of digital marketing proposals and client presentations.
  • Design integrated digital campaigns for commercial clients.
  • Package and promote Next Media's digital marketing services.
  • Present innovative digital solutions to clients, partners, and stakeholders.
  • Support revenue generation through strategic digital campaigns.
4. Search Engine Optimization (SEO) & Performance Marketing
  • Develop and execute comprehensive SEO strategies.
  • Oversee Google Ads, Display Advertising, and Search Engine Marketing campaigns.
  • Improve website traffic, rankings, and user experience.
  • Monitor campaign performance and optimize conversion rates.
  • Utilize analytics tools to improve digital marketing effectiveness.
5. Influencer & Creator Marketing
  • Provide leadership to influencer marketing initiatives.
  • Develop effective influencer partnership strategies.
  • Integrate influencer campaigns into broader marketing objectives.
  • Measure campaign performance and return on investment (ROI).
  • Build relationships with digital creators and content partners.
6. Digital Branding for Media Personalities
  • Develop digital brand strategies for on-air presenters.
  • Grow personal brands of television and radio personalities.
  • Align talent branding with corporate marketing objectives.
  • Increase audience engagement through digital storytelling.
7. Leadership & Team Management
  • Lead and mentor digital marketing teams.
  • Supervise Digital Business Strategists, Community Managers, and Influencer Managers.
  • Develop staff training and professional development programmes.
  • Build a high-performance, innovative, and data-driven marketing culture.
  • Promote collaboration across departments.
8. Analytics, Governance & Continuous Improvement
  • Develop digital dashboards and performance reporting frameworks.
  • Analyze campaign effectiveness using marketing analytics.
  • Recommend improvements based on performance data.
  • Ensure compliance with brand standards and digital governance policies.
  • Drive continuous innovation across digital marketing activities.

Qualifications and Requirements

Applicants should possess:
  • Bachelor's Degree in:
    • Marketing
    • Mass Communication
    • Business Administration
    • Information Technology
    • Public Relations
    • Journalism
    • Or a related field
Additional qualifications:
  • Postgraduate Diploma or Master's Degree in:
    • Marketing
    • Digital Marketing
    • Business Administration (MBA)
    • Strategic Management
    • Communications
Experience:
  • Minimum 8–10 years of experience in digital marketing.
  • Proven leadership experience managing digital marketing teams.
  • Experience in media, advertising agencies, or digital platforms.
  • Membership with the Uganda Marketers Society is an added advantage.

Key Skills and Competencies

Digital Marketing Strategy
Ability to develop and execute comprehensive digital marketing campaigns that drive business growth and customer engagement.
Performance Marketing
Strong knowledge of paid advertising, campaign optimization, audience targeting, and conversion rate optimization.
Search Engine Optimization (SEO)
Expertise in improving website visibility, search rankings, and organic traffic using modern SEO techniques.
Social Media Management
Ability to manage multi-platform social media campaigns, increase engagement, and build online communities.
Leadership & Team Management
Strong leadership skills with experience managing multidisciplinary marketing teams and delivering high-performance results.
Communication & Presentation Skills
Excellent communication, proposal writing, client presentation, and stakeholder management abilities.
Marketing Analytics
Experience using digital analytics tools to monitor campaign performance and support data-driven decision-making.

Technical Skills

Successful candidates should demonstrate experience with:
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Ads
  • Google Analytics
  • Meta Ads Manager
  • Social Media Management
  • Performance Marketing
  • Content Marketing
  • Influencer Marketing
  • Email Marketing
  • Website Analytics
  • CRM Systems
  • Digital Campaign Management
  • Data Analytics
  • Microsoft Office Suite

What to Include in Your CV for Head of Marketing Digital

1. Professional Summary
Highlight experience in:
  • Digital Marketing Leadership
  • SEO & SEM
  • Performance Marketing
  • Brand Management
  • Social Media Strategy
  • Marketing Analytics
  • Team Leadership
Example:
Professional Summary
Experienced Digital Marketing Leader with extensive expertise in developing high-impact digital strategies, managing multi-platform campaigns, driving audience growth, leading high-performing marketing teams, and delivering measurable business results through SEO, performance marketing, influencer campaigns, and data-driven decision-making.
2. Work Experience
Include:
  • Company name
  • Job title
  • Employment period
  • Marketing responsibilities
  • Key achievements
Example responsibilities:
  • Led enterprise digital marketing strategies.
  • Managed SEO and paid advertising campaigns.
  • Increased website traffic and audience engagement.
  • Developed commercial digital solutions.
  • Managed influencer marketing programmes.
  • Improved campaign ROI through analytics.
3. Education
Include:
  • Bachelor's Degree
  • Master's Degree (if applicable)
  • Professional Digital Marketing Certifications
  • Google Certifications
  • Meta Blueprint Certifications
  • Marketing training courses
4. Technical Skills
Include:
  • SEO
  • Google Ads
  • Google Analytics
  • Meta Ads
  • Social Media Marketing
  • Performance Marketing
  • Email Marketing
  • Content Strategy
  • CRM Software
  • Marketing Automation
  • Data Analytics
  • Microsoft Office
5. Key Achievements
Examples include:
  • Increased website traffic by measurable percentages.
  • Improved social media engagement.
  • Successfully managed high-value digital campaigns.
  • Increased digital advertising ROI.
  • Grew online communities and brand visibility.
  • Led successful commercial marketing initiatives.

Career Growth Opportunities

Professionals in this position can advance to:
  • Marketing Director
  • Chief Marketing Officer (CMO)
  • Director of Digital Transformation
  • Head of Brand Strategy
  • Commercial Director
  • Chief Growth Officer (CGO)
  • Chief Executive Officer (CEO)

Head of Marketing Digital Interview Questions and Answers

1. How would you develop a successful digital marketing strategy?
Answer:
I begin by understanding business objectives, target audiences, and market trends. I then develop integrated campaigns combining SEO, paid advertising, content marketing, social media, influencer partnerships, and analytics to drive measurable growth and return on investment.
2. How do you measure digital marketing success?
Answer:
I measure performance using KPIs such as website traffic, engagement rates, conversion rates, lead generation, customer acquisition cost, return on ad spend (ROAS), audience growth, and overall revenue contribution.
3. What role does SEO play in digital marketing?
Answer:
SEO improves a website's visibility on search engines, increases organic traffic, enhances user experience, and supports long-term customer acquisition while reducing dependence on paid advertising.
4. How do you manage high-performing digital marketing teams?
Answer:
I set clear goals, establish performance metrics, encourage innovation, provide continuous training, promote collaboration, monitor campaign performance, and use data to guide decision-making and improve results.

Why Join Next Media Group?

Joining Next Media Group offers the opportunity to work with one of Uganda's most innovative media organizations, leading digital transformation across television, radio, and online platforms. You will shape digital marketing strategies, work with cutting-edge technologies, collaborate with creative professionals, and contribute to the growth of some of the country's most recognized media brands while advancing your leadership career.





About Company

Next Media

Next Media

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Job Overview

  • Job Type: Full time
  • Experience Level: Intermediate
  • Education Level: Bachelors
  • Vacancies: 1
  • Category: Administration
  • Location: Uganda
  • Application: External Website

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