Business Development Manager Job at Yalelo Uganda

About Yalelo Uganda

Job Summary

Key Responsibilities

• Design and execute a strong Farmgate sales strategy to optimize high-volume bulk sales directly from production sites.
• Develop accurate sales forecasts to support production planning and business decisions.
• Identify, onboard, and manage relationships with local farmgate resellers, regional distributors, and international customers.
• Monitor market pricing, demand and supply trends, and competitor activities to optimize pricing strategies and maximize margins.
• Work closely with production and harvesting teams to ensure supply availability meets customer demand.
• Ensure compliance with established farmgate sales procedures and operational guidelines.

Value-Added Products (VAP) Growth

• Develop and execute sales strategies for premium Value-Added Products including fish fillets, smoked fish, and processed products.
• Identify and secure high-value customers within:
  • Hotels
  • Restaurants
  • Cafés (HORECA)
  • Supermarkets
  • Corporate institutions
  • Modern retail channels
• Collaborate with marketing and product development teams to create effective promotional campaigns and customer engagement initiatives.
• Support product positioning, packaging improvements, and market penetration strategies.

Export & Regional Market Expansion

• Lead market entry strategies to establish new export channels across East Africa and international markets.
• Manage relationships with regional distributors, international buyers, and strategic business partners.
• Understand and manage:
  • Export documentation
  • Customs procedures
  • Regional trade regulations
  • Sanitary requirements
  • Export certification processes
• Coordinate with logistics teams to maintain efficient cold-chain operations from production sites to international destinations.

Relationship & Pipeline Management

• Develop and maintain a strong pipeline of B2B and institutional customers.
• Negotiate commercial agreements, service level agreements (SLAs), and business contracts.
• Build long-term relationships with strategic clients and partners.
• Represent Yalelo as a trusted business ambassador by delivering excellent customer service.

Key Performance Indicators (KPIs)

• Achievement of sales targets across farmgate, Value-Added Products, and export markets.

• Growth in high-margin processed fish product sales.

• Number of new customers, export accounts, and regional markets established.

• Successful introduction and growth of new value-added products.

• Maintaining strong relationships with key customers and improving customer lifetime value.

• Maintaining healthy customer payment and credit positions.

Qualifications and Experience Required

• Bachelor’s Degree in:
  • Business Administration
  • Marketing
  • Agribusiness
  • International Trade
  • Related Business Field
• MBA or professional sales certification is an added advantage.

Professional Experience

• Minimum 5–7 years of progressive sales experience.
• At least 3 years’ experience in strategic B2B sales or business development roles.
• Experience in FMCG, agribusiness, food processing, beverages, aquaculture, or related industries.
• Experience managing:
  • Cold-chain logistics
  • Perishable products
  • Export markets
  • Distributor networks
  • Regional trade operations

Core Technical Skills

• Ability to analyze markets, customer segments, pricing structures, and profitability.

• Strong ability to negotiate large-scale business deals with corporate buyers and distributors.

• Experience in:
  • Pricing strategies
  • Margin analysis
  • Credit control
  • Sales forecasting

• Ability to use:
  • Sales CRM systems
  • Microsoft Office tools
  • Business reporting systems
  • Market analysis tools

Soft Skills & Leadership Attributes

• Strong entrepreneurial mindset and ability to create new business opportunities.
• Excellent communication and presentation skills.
• Strong stakeholder management abilities.
• Ability to work with production, finance, logistics, marketing, and quality teams.
• Strong problem-solving skills.
• Ability to work in a fast-changing business environment.
• Results-oriented with strong sales leadership abilities.

Work Hours

Experience Required

Education Level

How to Apply