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Ecobank Uganda

HEAD MARKETING, BRAND & COMMUNICATIONS

Ecobank Uganda

Uganda Full time Administration
Posted: Jun 16, 2026 3 days ago 5 views

Job Description

 

ECOBANK UGANDA

KEY RESPONSIBILITIES

BUSINESS AND FINANCIAL PERFORMANCE
Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
Translate business goals into actionable marketing and product plans.
Drive product profitability, new product development, and market penetration.
Manage and optimize marketing budgets to maximize return on investment (ROI).
Drive digital adoption, product uptake, and cross-selling initiatives.
Key Outcomes:
Revenue growth
Increased product uptake
CUSTOMER CENTRICITY
 Develop and execute customer-driven marketing strategies.
 Ensure a consistent and compelling brand experience across all customer touchpoints.
Leverage customer insights and feedback to improve products and services.
Strengthen customer relationships and stakeholder engagement.
Key Outcomes:
Improved customer satisfaction
Brand loyalty
Ensure compliance with regulatory requirements and internal policies.
Maintain strong brand governance and quality standards.
Manage third-party vendors and agencies through effective SLAs and contracts.
Track and report on marketing effectiveness and risks.
Identify and mitigate reputational and operational risks.
Key Outcomes:
Strong control environment
Zero compliance breaches
MUST-WIN BATTLES
 Drive digital marketing transformation and innovation.
 Strengthen brand positioning and visibility in the market.
 Improve marketing ROI through data-driven insights.
 Enhance customer acquisition and retention.
 Support product growth and cross-selling initiatives.
Key Outcomes:
Increased digital adoption
Strong market brand leadership
PEOPLE MANAGEMENT
Lead, coach, and develop a high-performing marketing team.
Set clear performance objectives and conduct regular appraisals.
Identify and address training and development needs.
Promote a culture of collaboration, innovation, and accountability.
Key Outcome:
Engaged and high-performing team

JOB PROFILE

QUALIFICATIONS
Bachelor’s degree in Marketing, Business Administration, or related field.
 Postgraduate qualification / CIM is an added advantage.
EXPERIENCE
8–10 years’ experience in marketing, preferably in banking or FMCG.
KEY COMPETENCIES
Strategic thinking and business acumen
Leadership and people management
Strong communication and stakeholder engagement
Analytical and data-driven decision-making skills





About Company

Ecobank Uganda

Ecobank Uganda

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Job Overview

  • Job Type: Full time
  • Experience Level: Intermediate
  • Education Level: Bachelors
  • Vacancies: 1
  • Category: Administration
  • Location: Uganda
  • Application: External Website

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