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RwandAir

Regional Commercial Manager (East Africa)

RwandAir

Uganda Full time Administration
Posted: Jun 09, 2026 1 week ago Deadline: Jun 19, 2026 18 views

Job Description

 

RWANDAIR
POSITION
Regional Commercial Manager
Reports To: Director Global Sales & Distribution
Department: Commercial
Location: East Africa Region
ABOUT RWANDAIR
RwandAir Ltd is the national carrier of Rwanda, operating domestic and international flights across East Africa, Central Africa, West Africa, Southern Africa, Europe, and the Middle East from its hub at Kigali International Airport.
The airline is committed to providing safe, reliable, and world-class air transportation services while connecting Rwanda to the rest of the world and delivering sustainable business growth.
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JOB PURPOSE
To provide strategic commercial leadership and operational oversight across multiple assigned markets within the East Africa region, ensuring achievement of revenue, profitability, market share, and customer experience objectives in line with RwandAir’s commercial strategy.
The Regional Commercial Manager will oversee regional commercial performance, lead Commercial Managers and station teams, strengthen trade and distribution partnerships, optimize market performance, and ensure successful execution of commercial priorities across the region.
The role also serves as the lead Commercial Manager for the market in which they are based, maintaining direct accountability for local market performance, stakeholder engagement, and commercial execution.
KEY RESPONSIBILITIES
Strategic Leadership
• Develop and execute regional commercial strategies aligned with global sales, revenue, and network objectives.
• Analyze market trends, customer demand, competitor activity, and economic developments to recommend strategic interventions.
• Identify growth opportunities through corporate sales, trade partnerships, market expansion, and route development initiatives.
• Provide strategic input on pricing, route sustainability, market stimulation, and commercial resource allocation.
• Build and maintain strong relationships with government agencies, airport authorities, tourism boards, aviation stakeholders, and corporate partners.
• Represent RwandAir in aviation forums, commercial negotiations, trade exhibitions, and stakeholder engagements.
• Strengthen brand visibility and commercial positioning through strategic partnerships.
• Support route launches, network expansion projects, market recovery plans, and frequency changes.
• Consolidate regional performance reports, forecasts, market intelligence, and strategic recommendations for executive leadership.
• Lead regional performance reviews and strategic planning sessions.
• Escalate commercial, operational, regulatory, and market risks affecting performance.
Commercial Operations & Revenue Growth
• Drive achievement of revenue, profitability, market share, yield, and load factor targets across assigned markets.
• Monitor route and point-of-sale performance and implement recovery plans for underperforming markets.
• Directly manage commercial performance within the base market.
• Lead local sales campaigns, corporate engagement, trade development, and promotional activities.
• Coach and support Commercial Managers through performance monitoring and corrective action plans.
• Drive accountability, target achievement, and business performance across all stations.
• Oversee trade, corporate, and distribution strategies to maximize revenue growth.
• Manage relationships and performance of:
  • General Sales Agents (GSAs)
  • Passenger Sales Agents (PSAs)
  • Online Travel Agencies (OTAs)
  • Corporate Accounts
  • Travel Agencies
• Monitor distribution channel effectiveness, agency productivity, direct sales growth, digital channel performance, and NDC adoption.
• Support implementation of promotional campaigns and sales activation programs.
• Identify opportunities to increase direct sales, digital sales, and corporate market penetration.
Stakeholder & Team Management
• Coordinate with Revenue Management, Network Planning, Finance, Cargo, Marketing, Customer Experience, and Airport Operations teams.
• Lead commercial recovery efforts during operational disruptions, schedule changes, geopolitical events, or crises.
• Ensure compliance with governance standards, SOPs, financial controls, audits, and company policies.
• Monitor customer experience performance and implement corrective actions.
• Lead, mentor, and develop Commercial Managers and regional commercial teams.
• Foster a culture of performance excellence, accountability, innovation, and customer focus.
• Manage regional budgets and ensure efficient resource utilization.
MINIMUM QUALIFICATIONS
• Bachelor's Degree in:
  • Business Administration
  • Commerce
  • Marketing
  • Aviation Management
  • Related Field
EXPERIENCE REQUIREMENTS
• Minimum 7–10 years of experience in commercial, sales, or marketing roles within the airline or aviation industry.
• At least 3 years of experience in a senior managerial or regional leadership position.
• Proven success in achieving revenue growth, market expansion, and commercial performance targets.
• Experience managing Country Managers, Station Managers, and distributed commercial teams.
• Strong experience managing aviation distribution channels including GSAs, PSAs, OTAs, GDS, and corporate accounts.
• Experience engaging with government agencies, airport authorities, tourism boards, and aviation organizations.
• Experience in strategic planning, budgeting, forecasting, and performance reporting.
KEY COMPETENCIES
• Airline Commercial Strategy
• Revenue Management
• Aviation Sales and Marketing
• Regional Business Development
• Leadership and Team Management
• Strategic Planning
• Market Intelligence and Analysis
• Stakeholder Engagement
• Negotiation and Relationship Management
• Financial Management and Budgeting
• Customer Experience Management
• Commercial Governance and Compliance
• Crisis and Recovery Management
• Executive Reporting and Communication
TECHNICAL SKILLS
• Advanced knowledge of airline commercial operations.
• Proficiency in Global Distribution Systems (GDS):
  • Amadeus
  • Sabre
  • Galileo
• Knowledge of airline reservation and reporting systems.
• Understanding of IATA regulations and airline governance frameworks.
• Strong analytical and commercial decision-making skills.
APPLICATION REQUIREMENTS
Applicants must submit:
• Application Letter addressed to the Chief HR & Administration Officer.
• Updated Curriculum Vitae (CV).
• Copies of Notarized Degree/Diploma Certificates.
• Relevant Professional Certificates.
• Copies of Academic Transcripts.
• Copy of Passport or National ID.
• Three Professional Referees.
APPLICATION DEADLINE
19th June 2026
Documents must be submitted in PDF format only.
CLICK HERE TO APPLY


About Company

RwandAir

RwandAir

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Job Overview

  • Job Type: Full time
  • Experience Level: Intermediate
  • Education Level: Bachelors
  • Vacancies: 1
  • Category: Administration
  • Location: Uganda
  • Application: External Website

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