Country Manager – West Africa & Rwanda | Uganda Airlines

• Represent Uganda Airlines commercially within the assigned country or territory.
• Drive implementation of the airline's commercial strategy.
• Lead market growth initiatives and commercial development.
• Maintain strong visibility for Uganda Airlines within the travel trade.
• Develop relationships within the corporate sector and tourism industry.
• Engage government institutions and other relevant stakeholders.
• Identify new market opportunities.
• Monitor competitive threats and commercial risks.
• Develop initiatives designed to increase market penetration and revenue.
• Strengthen Uganda Airlines' market presence within West Africa and Rwanda.

• Achieve assigned revenue targets.
• Deliver passenger sales targets.
• Improve market share.
• Drive sales growth within the assigned territory.
• Monitor sales performance by route, distribution channel, customer segment and point of sale.
• Develop local sales plans.
• Implement tactical market activation initiatives.
• Support route growth and demand stimulation.
• Identify opportunities for increasing passenger volumes.
• Monitor commercial performance and implement corrective action where required.

• Ensure GSAs comply with contractual obligations.
• Monitor achievement of GSA sales targets.
• Review GSA reporting.
• Ensure compliance with Uganda Airlines branding standards.
• Monitor customer service standards.
• Assess GSA productivity.
• Monitor travel trade engagement activities.
• Evaluate market coverage.
• Conduct regular GSA performance reviews.
• Recommend corrective measures where required.
• Escalate GSA contract breaches and underperformance.
• Monitor compliance concerns.
• Support GSA onboarding.
• Participate in GSA evaluations.
• Support recommendations relating to GSA contract renewal or termination.

• Develop strong relationships with travel agencies.
• Engage tour operators and tourism partners.
• Manage relationships with corporate customers.
• Engage government institutions.
• Develop relationships with NGOs and diplomatic missions.
• Establish relationships with strategic travel partners.
• Support negotiation of corporate sales agreements.
• Support implementation of travel trade partnerships.
• Promote Uganda Airlines products, schedules and fares.
• Promote airline commercial programmes within the assigned market.
• Identify opportunities for corporate and institutional business.

• Manage the approved commercial budget for the assigned territory.
• Monitor expenditure related to sales activities.
• Manage approved marketing support expenditure.
• Monitor trade engagement costs.
• Manage GSA support expenditure.
• Monitor local office operational costs.
• Ensure resources are used prudently.
• Ensure expenditure complies with approved budgets and company policies.
• Monitor cost performance.
• Recommend cost-efficiency measures.
• Promote value for money across commercial activities.

• Review invoices related to the assigned territory.
• Validate invoices before submission for payment.
• Approve invoices within delegated authority.
• Ensure invoices correspond with approved contracts and commercial terms.
• Confirm that invoiced services have been delivered.
• Monitor local ticketing office operational costs.
• Monitor sales reconciliation.
• Monitor remittances and financial accountability.
• Identify unsupported claims and irregular expenditure.
• Escalate financial irregularities and non-compliant expenditure.

• Monitor customer service standards within the assigned market.
• Monitor passenger experience.
• Support resolution of escalated customer complaints.
• Address commercial servicing challenges.
• Coordinate market communication during operational disruptions.
• Support communication during schedule changes.
• Coordinate activities during route launches.
• Support response to operational irregularities.
• Work closely with Airport Services and Customer Experience teams.
• Ensure passenger servicing standards are maintained.

• Monitor competitor pricing.
• Monitor competitor flight schedules.
• Track competitor promotions.
• Monitor competitor distribution activities.
• Assess competitor market positioning.
• Provide market intelligence to Head Office.
• Provide regular commercial feedback.
• Support market analysis.
• Support sales forecasting.
• Participate in route performance reviews.
• Identify changing customer and market trends.

• Passenger Sales.
• Revenue Management.
• Network Planning.
• Cargo.
• Brand & Advertising.
• Commercial Systems.
• Airport Services.
• Finance.

• Support market performance.
• Maintain operational continuity.
• Support route launches.
• Coordinate schedule adjustments.
• Support commercial projects.
• Ensure cost-effective commercial operations.
• Promote value for money.
• Coordinate commercial activities across relevant departments.

• Prepare sales reports.
• Prepare market performance reports.
• Prepare GSA performance reports.
• Prepare budget reports.
• Submit market intelligence updates.
• Maintain accurate commercial records.
• Ensure compliance with Uganda Airlines governance requirements.
• Follow commercial procedures.
• Maintain financial controls.
• Ensure proper documentation of market operations.

• Supervise and coordinate the Station Manager.
• Oversee local airport commercial support teams.
• Monitor station operational performance.
• Monitor passenger handling.
• Monitor customer service.
• Support disruption management.
• Monitor on-time performance support.
• Coordinate baggage service activities.
• Monitor airport customer experience.
• Ensure airport operations meet Uganda Airlines commercial standards.
• Ensure compliance with customer service expectations and operational procedures.
• Coordinate with Ground Handling Agents.
• Liaise with Airport Authorities.
• Coordinate with OCC/IOCC.
• Work with Head Office operational departments.
• Support irregular operations management.
• Coordinate responses to delays, cancellations and diversions.
• Support passenger disruption management.
• Monitor airport vendors.
• Monitor ground-handling service performance.
• Ensure contracted service levels and operational standards are maintained.

• Supervise local ticketing operations.
• Oversee reservation activities.
• Supervise local sales offices.
• Ensure Ticketing & Reservation Agents follow approved procedures.
• Monitor compliance with fare rules.
• Monitor revenue protection controls.
• Ensure proper cash-handling procedures.
• Monitor customer service standards.
• Monitor daily ticket sales.
• Monitor EMD sales.
• Monitor refunds.
• Monitor ancillary revenue activities.
• Ensure accountability for cash collections.
• Monitor card payments.
• Monitor mobile money transactions.
• Monitor bank deposits.
• Review daily sales reports.
• Review remittance reports.
• Review ticketing reconciliations.
• Identify ticketing irregularities.
• Monitor revenue leakage risks.
• Investigate sales discrepancies.
• Escalate non-compliance issues.
• Coach and supervise local ticketing and sales staff.
• Support staff discipline and performance management.

• A Bachelor's Degree in:
  • Aviation Management
  • Marketing
  • Tourism
  • Accounting
  • Commerce
  • Business Administration
  • A related field
• An equivalent IATA Certification may also be considered.
• A Master's Degree is an added advantage.
• Professional airline commercial training or IATA training is highly desirable.
• At least 5 years' experience in:
  • Sales
  • Commercial operations
  • Travel trade management
  • Aviation market development
• Strong understanding of the designated market and operating environment.
• At least 2 years' experience in:
  • Sales leadership
  • GSA management
  • Market management
  • Country commercial representation
• Strong experience in travel trade engagement.
• Corporate sales experience.
• GDS distribution experience.
• Revenue generation experience.
• Experience working with passengers.
• Experience managing GSAs.
• Experience working with airport stakeholders.
• International commercial market experience is highly desirable.

• Strong commercial leadership.
• Market leadership.
• Strategic thinking.
• Revenue accountability.
• Sales management.
• GSA management.
• Corporate sales expertise.
• Market development.
• Relationship management.
• Negotiation skills.
• Influencing skills.
• Budget management.
• Financial management.
• Commercial governance.
• Customer service orientation.
• Problem-solving.
• Team leadership.
• Team coordination.
• Communication skills.
• Presentation skills.
• Commercial discipline.
• Strong business acumen.
• Aviation market knowledge.

• Airline Country Managers
• Commercial Managers
• Airline Sales Managers
• Aviation Commercial Managers
• Regional Sales Managers
• Airline Market Managers
• GSA Managers
• Travel Trade Managers
• Aviation Business Development Managers
• Corporate Sales Managers
• Airline Revenue and Sales Professionals

• Airline commercial management.
• Sales leadership.
• Market development.
• Revenue growth.
• GSA management.
• Corporate sales.
• Travel trade management.

• Percentage increase in revenue.
• Passenger growth.
• Market-share growth.
• Sales target achievement.
• Number of GSAs managed.
• Number of markets covered.
• Corporate accounts acquired.
• Value of contracts negotiated.
• Cost savings achieved.
• Revenue generated.
• Growth in ticket sales.

• West Africa.
• Rwanda.
• East Africa.
• International travel markets.
• Cross-border sales.
• International corporate accounts.
• Regional travel trade.

• Contract management.
• Sales target management.
• Performance reviews.
• Compliance monitoring.
• GSA onboarding.
• Contract renewal.
• Corrective action.

• Travel agencies.
• Tour operators.
• Corporate customers.
• Government institutions.
• NGOs.
• Diplomatic missions.
• Tourism boards.
• Airport stakeholders.
• Strategic travel partners.

• Commercial budgets.
• Budget monitoring.
• Invoice approval.
• Financial reconciliation.
• Cost control.
• Revenue accountability.
• Sales remittances.
• Financial reporting.

• Your years of commercial or aviation experience.
• Your sales leadership experience.
• Revenue growth achievements.
• GSA management experience.
• Travel trade relationships.
• Corporate sales experience.
• GDS experience.
• International market exposure.
• Budget management experience.
• Customer experience leadership.
• Team management.
• Knowledge of the assigned market.
• Experience working with airport stakeholders.

1. Tell us about your airline commercial experience.
2. Why are you interested in the Country Manager position?
3. Why do you want to work for Uganda Airlines?
4. What makes you suitable for managing the West Africa and Rwanda markets?
5. What would be your priorities during your first 90 days?

1. How would you grow Uganda Airlines' market share in the assigned territory?
2. How would you develop a market sales strategy?
3. How would you identify new revenue opportunities?
4. How would you increase passenger demand on an underperforming route?
5. What factors would you consider when assessing a new airline market?
6. How would you measure commercial performance?

1. How would you manage an underperforming GSA?
2. What KPIs would you use to evaluate a GSA?
3. How would you handle a GSA that repeatedly breaches its contract?
4. What should an effective GSA performance review contain?
5. How would you ensure GSA compliance with airline commercial policies?

1. How would you increase corporate sales?
2. How would you build relationships with travel agencies and tour operators?
3. How do you identify high-value corporate customers?
4. How would you respond if sales were significantly below target?
5. What strategies would you use to increase ancillary revenue?
6. How would you protect airline revenue from leakage?

1. How would you monitor competitors?
2. Which competitor indicators would you track?
3. How would competitor pricing affect your commercial strategy?
4. How would you use market intelligence to support route performance?

1. How do you manage a commercial budget?
2. How would you ensure value for money?
3. What would you do if a market consistently exceeded its approved budget?
4. How would you verify an invoice before approving it?
5. How do you monitor sales reconciliation and remittances?

1. How would you manage a multicultural commercial team?
2. How do you influence stakeholders without direct authority?
3. Tell us about a difficult stakeholder relationship you successfully managed.
4. How do you negotiate with corporate customers or travel partners?
5. How would you handle conflict between a GSA and the airline?

1. How would you manage a major passenger disruption?
2. How would you coordinate with airport authorities during an operational disruption?
3. How would you ensure ground handlers meet contracted service standards?
4. How can a Country Manager improve the passenger experience?

1. Your market is 20% below its annual revenue target. What would you do?
2. A major GSA is underperforming but wants its contract renewed. How would you respond?
3. A competitor introduces significantly lower fares on the same route. What would you do?
4. A corporate client threatens to move its business to another airline. How would you handle it?
5. A major flight disruption leaves many passengers stranded. What actions would you take?
6. Your local ticketing office has unexplained reconciliation differences. How would you investigate?

• Uganda Airlines' route network.
• West African aviation markets.
• Rwanda's aviation and travel market.
• Major competitors.
• Passenger demand trends.
• Travel agency distribution.
• Corporate travel.
• GSA models.
• Airline revenue generation.
• GDS distribution.
• Airline ticketing.
• Customer experience.
• Airport operations.
• Route profitability.
• Market share.
• Airline commercial strategy.

• Bachelor's Degree or equivalent IATA qualification.
• At least 5 years' relevant commercial, sales or aviation experience.
• At least 2 years in a leadership or market-management role.
• Airline or aviation commercial experience.
• GSA management experience.
• Corporate sales experience.
• Travel trade management.
• GDS distribution knowledge.
• Revenue-generation experience.
• Budget management.
• Financial accountability.
• Market development.
• Customer relationship management.
• Strong negotiation skills.
• Leadership experience.
• International or regional market experience.