Communications Officer at Housing Finance Bank (HFB) – Uganda

About Housing Finance Bank

Job Summary

Key Responsibilities

• Provide coordination support for communication activities involving media houses, digital platforms, marketing agencies, and external partners.
• Build and maintain professional relationships with media contacts and communication stakeholders.
• Support media engagement activities and ensure effective communication of the Bank’s products, services, and initiatives.
• Maintain an updated database of media contacts, communication partners, reports, and corporate communication assets.
• Review advertising schedules and media placement reports to ensure compliance with agreed contract terms.

• Write, edit, and distribute communication materials including:
  • Press releases
  • Newsletters
  • Website content
  • Annual reports
  • Speeches
  • Marketing publications
  • Internal communication materials
• Develop engaging content that communicates the Bank’s activities, products, services, and achievements.
• Support the creation of digital content using approved templates and available design tools.
• Assist in developing video and graphic content for communication campaigns.

• Support planning, execution, and measurement of digital marketing campaigns.
• Manage communication activities across digital platforms including:
  • Social media channels
  • Email marketing campaigns
  • Website platforms
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Digital advertising platforms
• Monitor digital campaign performance and prepare reports on results and improvements.

• Support development and implementation of internal communication plans.
• Create communication materials that improve employee engagement.
• Support change management communication initiatives across branches and business units.
• Coordinate communication activities with internal teams to ensure alignment with business objectives.

• Coordinate public relations events and corporate initiatives.
• Support planning and execution of events related to brand visibility, sponsorships, and ESG activities.
• Coordinate suppliers, participants, media coverage, branding, and event logistics.
• Support crowd management, security coordination, and communication activities during events.
• Provide feedback to organizations requesting sponsorships or donations from the Bank.

• Work closely with department heads and business managers to implement communication plans.
• Prepare regular briefs on:
  • Financial sector developments
  • Market trends
  • Economic updates
  • Internal Bank activities
  • Industry news
• Collect documentation required for processing payments to media houses and communication vendors.
• Track PR, ESG, events, and sponsorship budget lines.
• Provide reports on communication activities and performance.

Financial Responsibilities

• Tracking PR, ESG, events, and sponsorship budget activities.
• Ensuring proper documentation for communication-related expenses.
• Supporting accountability and monitoring of communication investments.

Qualifications and Education

• Bachelor’s Degree in Mass Communication, Marketing, Business Administration, Public Relations, or a related field.
• Professional certification in Digital Marketing, Public Relations, Corporate Communications, or related disciplines is an added advantage.

Experience Requirements

• At least 5 years of experience in marketing with strong exposure to:
  • Public relations
  • Corporate communications
  • Media management
  • Digital marketing
• Experience managing communication campaigns and stakeholder relationships.
• Experience working with media houses, PR agencies, or marketing teams is desirable.
• Experience in the financial services sector is an added advantage.

Required Skills and Competencies

• Excellent written and verbal communication skills.
• Strong content writing and editing abilities.
• Creativity and ability to develop engaging communication materials.
• Strong organizational and administrative skills.
• Ability to manage multiple projects simultaneously.
• Good understanding of modern communication practices and digital marketing trends.
• Knowledge of SEO, SEM, email marketing, and social media management.
• Strong stakeholder management and relationship-building skills.
• Ability to translate communication strategies into practical actions.
• Good presentation skills.
• Ability to work in a fast-paced and changing environment.

• Adobe Photoshop
• Adobe InDesign
• Adobe Illustrator

Business Behaviours and Attributes

Why Join Housing Finance Bank?

• Build a career within Uganda’s financial services sector.
• Work with a respected banking institution.
• Gain exposure to corporate communications and digital marketing.
• Collaborate with senior business leaders and external stakeholders.
• Develop professional skills in public relations, media management, and brand strategy.
• Contribute to initiatives that support financial growth and customer empowerment.

Who Should Apply?

• Communications Officers.
• Public Relations Officers.
• Corporate Communications Specialists.
• Digital Marketing Officers.
• Media Relations Officers.
• Marketing Executives.
• Brand Communication Specialists.
• Content Specialists.
• PR Consultants.
• Banking Marketing Professionals.

Interview Preparation Tips

• Be ready to discuss previous communication campaigns managed.
• Highlight experience working with media and PR agencies.
• Prepare examples of successful digital marketing initiatives.
• Demonstrate strong writing and storytelling abilities.
• Explain experience managing corporate events and stakeholder relationships.
• Show knowledge of banking communication trends.
• Highlight ability to protect and strengthen brand reputation.

CV Tips for Applicants

• Communication and marketing qualifications.
• Experience in PR, media relations, and corporate communications.
• Digital marketing campaign experience.
• Content creation and copywriting skills.
• Social media management experience.
• Event coordination experience.
• Stakeholder management achievements.
• Experience using design tools.
• Communication reports and campaign results.

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